Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. SABMiller likely to be back in black this year
“The company is now focusing on states such as Maharashtra, Karnataka and Rajasthan and expects to end this fiscal with a 12% growth in cash profit,” said Sundeep Kumar, director, corporate affairs and communications, SABMiller.
The Indian arm of the London-headquartered beer-maker had posted a loss of R142 crore in 2009-10 largely because of shortage of supplies in Andhra, owing to its standoff with the state government over the price revision issue. It also had to grapple with regulatory issues in Uttar Pradesh in 2009.
While beer companies in Andhra Pradesh witnessed a price increase in early 2010, the state subsequently introduced a new procurement policy that SABMiller is still challenging in court on the grounds of discrimination
The policy under which state-run wholesaler Andhra Pradesh Beverage Corporation procures stock based on a company’s national market share benefits rival United Breweries, which accouned for 50% share of India's annual beer sales of around 200 million cases in 2009-10.
SABMiller has traditionally dominated the AP market but its national share is around 30%.
“We are happy with the growing share in the more profitable markets and segments which we have been doing. While this has not completely offset the impact of the adverse Andhra procurement policy, it is helping us significantly dilute its impact,” said Kumar.
He did not, however, reveal the company's market share in key states. In India, beer and spirit market profitability varies among the states as some allow free pricing while others control retail sales through government-run outlets. According to SABMiller, Karnataka is a profitable state despite its neighbours like Andhra Pradesh and Tamil Nadu selling higher volumes. “I think circumstances like this force you to revisit your thinking,” added Kumar. “It also tells you you cannot be dependent on one or two markets given the vagaries of our regulatory environment.”
13 Мар. 2011