Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
EAC beer makers lose income to the black market
Spectre International, a spirits mixer, said the uneven tax structures among the East African Community (EAC) partners has spawned a thriving black market.
“Research has shown that high tax rates are a significant motivator for tax evasion and is the major cause of the proliferation of the black market in Kenya,” said Spectre Internationalsales and marketing director Ruth Adhiambo.
Spirits in Kenya attracts Sh280 per litre in excise duty compared to Sh80 per litre in Tanzania and Sh49 per litre in Uganda.
Declining tax compliance, she said, had seen revenue from excise duty fall to below Sh10 million per month because of cross-border smuggling induced by the disparities.
“Policy makers have refused to tackle this challenge and have instead resorted to raising taxes and costly administrative measures,” said Ms Adhiambo.
Smuggling of spirits through KRA manned ports and porous borders has denied alcoholic drinks manufacturers revenue with Ms Adhiambo saying the biggest losers have been distillers, Spectre International Ltd and Agro Chemical and Food Company (ACFC), which have recorded reduced sales.
The distillers say the reduced sales have been worsened by KRA’s requirement for registration of Kenyan firms which import spirits from Uganda, Tanzania, Rwanda and Burundi, a demand not made by competing exporters in Southern Africa and Asia.
“Uganda and Tanzania are recording significant rise in per capita consumption of spirits,” said Ms Adhiambo.
Producers of alcohol-based products had relocated to other East African countries forcing a shift towards imports of finished products and shrinking the market for local distillers from 100 firms in 2005 to less than 10 presently.
Ms Adhiambo said the introduction of Electronic Cargo Monitoring System (ECMS), flow metres, delayed deliveries and administrative fiat had made Kenyan spirits the most expensive in the region.
She said taxation on denatured spirits— meant for industrial use and essential purposes — should be lifted because it had reduced its consumption from an average of 60, 000 litres per month to less than 5, 000 litres a month.
Mr Caleb Oguya, marketing manager Agro Chemical and Food Company (ACFC) said that the taxation on denatured spirits has eroded sales margins to less than 25 per cent.
“Some of our customers have stopped purchasing from us and are instead importing finished products,” said Mr Oguya.
16 Мар. 2011