Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
India. SABMiller launches beer in PET bottles
Priced at Rs 120, the 1-litre Haywards 5000 PET bottle has been launched in Nagpur. It will be first made available across markets in Maharashtra before a national level launch. Against the 650 ml glass bottle or metal can, the PET bottle is slightly larger and can be resealed.
“SABMiller has experience with packaging beer in PET bottles in countries like Poland, Romania, Slovakia, Russia, Czech Republic and Ukraine. With the launch of beer in PET bottles, we are catering to the evolving needs of our consumers,” said Sundeep Kumar, director, corporate affairs of SABMiller India. The company also plans to launch other beer brands like Foster’s and Knock Out in PET bottles in future.
Other breweries too have started exploring the new packaging material. Packaging solutions company Manjushree Technopack is working on this with a few breweries, including UB Group.
“Compared to glass bottles, plastic bottle filling lines are expensive. Flash pasteurisation is needed while filling beer in PET bottles. However, as the take-away consumption of beer is increasing rapidly, PET bottles will become a major growth driver,” said Vimal Kedia, managing director, Manjushree Technopack.
According to research agency Datamonitor, by 2013 the Indian beer market is expected to be worth $6.4 billion, a growth of 86.3 per cent over 2008. In terms of volume, the market is expected to grow from 1.3 billion litres in 2008 to 2.1 billion litres in 2013. There is a major shift happening from on-trade consumption to off-trade or take away consumption, says Datamonitor.
16 Мар. 2011