Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Marston’s toasts strong beer sales
Marston's said own-brewed beer volumes jumped 4% on a year ago in the 23 weeks to March 12, compared with a decline of around 7% for the wider UK ale market.
As sponsor of the England team, the Pedigree brand received a publicity boost from the Ashes in Australia as sales of bottled ale leapt 16% across the portfolio, which also includes the brands Banks's and Jennings.
Elsewhere in the business, its managed pubs division saw like-for-like sales grow by 2.4% as a result of continued strong food demand.
The Pitcher & Piano and Tavern Table operator said the sales trend improved in the early part of 2011 following growth of 3% in the past seven weeks.
The Wolverhampton-based company added that underlying profit trends at its tenanted and leased pubs division continued to improve, with like-for-like profits up 0.1% against the 4% decline seen in the 2010 financial year.
Marston's said the turnaround reflected the success of new agreements which give tenant landlords more incentives to grow their business.
Chief executive Ralph Findlay described the company's trading performance in the first half of its financial year as "encouraging".
The company has an estate of around 2,150 pubs in England and Wales, including around 500 outlets in the managed pubs estate.
Marston's has benefited from its F-Plan strategy, which has seen it focus on "food, families, females and forty/fifty somethings". It is also capitalising on longer term trends towards more eating out, as food sales now account for around 40% of its revenues, up from 27% in 2004.
16 Мар. 2011