Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Tanzania: TBL Eyes Regional Beer Market
The company's Sales and Distribution Director, Mr Nicholas Brooks, said in Dar es Salaam early this week that the plan has been on the drawing board for sometime now.
"We have been looking on how we can sell and market our products at the Great Lakes Region but also overseas. It's something we are looking at and it may start this year if all goes well", he said.
He said that the company is also intending to launch a new product to cater for low income consumers. In the past, TBL had been exporting its beer brands to Kenya, Uganda and Democratic Republic of Congo (DRC) where it recorded a good sales performance.
Mr Brooks said that the company's popular brands such as Kilimanjaro Premium Lager and Safari Lager have a special niche not only for the diaspora but also for other people who want to taste interesting refreshing beers.
"We want to test if TBL beer brands are suitable for other markets" he said. However, he said it was tough to export beer to overseas market due to different laws and regulations.
TBL is part of SABMiller, which is the second largest world's brewer. "We would like to ensure that the exports represent the beer brands that represent the products we make. We don't want to export anything, which is not going to make a big impact.
So we are looking on how we can meet the laws and as well as get good partners who will sell our products", he said. Currently, Brooks said that the company is supplying beers to Kenya and Uganda to its sister firm, Nile Breweries Limited.
On his part, the Marketing Director, Mr David Minja, said that the company plans to launch its new brands and also strengthen the available products to make them competitive in the market.
He said that the marketing budget has increased to 8 per cent to enable the company handle the growth trend. He said that TBL was planning to launch variety of its new brands and also strengthen the available brands just to make them competitive in the beer industry.
According to him, TBL is planning to launch new beer brand -- Eagle Lager, which would be sold at affordable price.
Meanwhile, SABMiller has announced that it will become a co-sponsor of the David Astor Journalism Awards Trust, the UK based charity which aims to promote, strengthen and support independent journalism in Africa.
Established in 2006, the Trust runs an awards programme in East Africa, searching and investing in exceptionally promising young African print journalists working in English.
18 Мар. 2011