Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Thailand. Premium beer to stay flat, says Heineken
Prin said Heineken, which has an 85-per-cent share of the local premium-beer market, has a sales-growth target of just 5 per cent this year.
"Our growth will depend on the tragic disaster in Japan, which will influence the world economy, as well as the political situation in Thailand," he said.
The premium-beer market, worth about Bt7 billion, will fare better this year than in the past two or three years, when it declined by more than 10 per cent annually, he said.
"The main problem that will affect the growth or decline of the local beer market is the country's overall environment, both in terms of the local economy as well as law and regulation. It will play a crucial part in supporting or hurting the business sector," said Prin.
This year Heineken, together with the Union of European Football Associations, is bringing the Uefa Champions League Trophy as well as two soccer legends and trophy-tour ambas?sadors - Steve McManaman and Christian Karembeu - to Thailand.
The visit, which kicks off on last Friday in Chiang Mai and ran until last Saturday, and moves to Khon Kaen during March 25 to 27, is part of the Uefa Champions League Trophy Tour of Asia organised by Heineken.
Prin said the trophy tour came to Bangkok for the first time in 2007 and attracted more than 20,000 fans.
"We will host the trophy tour in Chiang Mai and Khon Kaen this time, as we've had many requests from football fans who want to experience the trophy in their own provinces. We expect to attract more than 20,000 football fans altogether this time," Prin said.
"The Uefa Champions League is the best football tournament for the clubs. Sponsoring such a tournament will help promote Heineken as a leading beer brand in the world," Prin said.
He added that each weekly match of the league was watched live by more than 150 million people in 220 countries.
21 Мар. 2011