Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Coors Light Continues Successful Expansion Across Latin America & Caribbean
“We are excited about the opportunity to bring the world's most refreshing beer to beer drinkers in this beautiful country. The introduction of Coors Light to the Dominican Republic is perfectly timed with the market’s growing enthusiasm for American beer and the unique drinking experience provided through our cold activation technology. And given the fact that the brand is already wildly popular within Dominican communities across the US, we are optimistic about its success in their home country,” said Mauricio Cardenas, chief officer for Latin America, Central America & Caribbean (LACA), Africa and Russia.
Retailers across the Dominican Republic will now carry Coors Light bottles and cans. All packages will feature mountains on the Cold Activated label that turns blue when Coors Light has been chilled to the perfect temperature for ice cold refreshment. According to Coors Light research, consumers want to know when their beer is cold enough to drink. To meet that need, Coors Light introduced the Cold Activated Bottle in the U.S. in 2007, the latest in a long line of innovations and packaging enhancements that have been a hallmark of Molson Coors beers.
Rob Borland, chief marketing officer for Molson Coors International stated, “The popularity of light, refreshing beer is growing globally, and Coors Light is well positioned to meet the demand. In fact, Coors Light is now one of the fastest growing international beer brands worldwide due to its distinctive brand positioning as a light, easy-to-drink, cold and refreshing beer – which we bring to life like no one else though our packaging innovations. Coors Light is now available in almost 30 countries around the world and we look forward to bringing this winning brand to even more countries across Latin America and the Caribbean in the future.”
22 Мар. 2011