The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
Coors Light Continues Successful Expansion Across Latin America & Caribbean
“We are excited about the opportunity to bring the world's most refreshing beer to beer drinkers in this beautiful country. The introduction of Coors Light to the Dominican Republic is perfectly timed with the market’s growing enthusiasm for American beer and the unique drinking experience provided through our cold activation technology. And given the fact that the brand is already wildly popular within Dominican communities across the US, we are optimistic about its success in their home country,” said Mauricio Cardenas, chief officer for Latin America, Central America & Caribbean (LACA), Africa and Russia.
Retailers across the Dominican Republic will now carry Coors Light bottles and cans. All packages will feature mountains on the Cold Activated label that turns blue when Coors Light has been chilled to the perfect temperature for ice cold refreshment. According to Coors Light research, consumers want to know when their beer is cold enough to drink. To meet that need, Coors Light introduced the Cold Activated Bottle in the U.S. in 2007, the latest in a long line of innovations and packaging enhancements that have been a hallmark of Molson Coors beers.
Rob Borland, chief marketing officer for Molson Coors International stated, “The popularity of light, refreshing beer is growing globally, and Coors Light is well positioned to meet the demand. In fact, Coors Light is now one of the fastest growing international beer brands worldwide due to its distinctive brand positioning as a light, easy-to-drink, cold and refreshing beer – which we bring to life like no one else though our packaging innovations. Coors Light is now available in almost 30 countries around the world and we look forward to bringing this winning brand to even more countries across Latin America and the Caribbean in the future.”
22 Мар. 2011