The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
ROMANIA: Beer market drops 16% in last two years
Beer consumption per capita in 2010 recorded a value of 78 liters, continuing the descending trend started in 2009 and proving the fact that the economic situation has affected consumers and their consumption habits.
The Members of “Brewers of Romania” Association – Bergenbier, Heineken Romania, Romaqua Group, United Romanian Breweries and Ursus Breweries – despite the difficult situation, have invested 51 million euros last year and the contribution to the state budget through various taxes (excise, VAT, personal taxes and social insurance contributions) has reached 270 million euros, up by 7 million euros compared with 2009.
“Beer is a national industry, the most recent statistics showing that 99% of beer consumption in Romania is covered by domestic production”, said Jan Derck van Karnebeek, president of the “Brewers of Romania” Association.
At this point the five companies members of the “Brewers of Romania” Association reached a total volume of 15.3 million hectoliters, with 4.4% less compared to 2009, and offer a total of over 4100 jobs in the 10 beer factories located in several cities all over the country. The beer industry generates a total number of 96 400 employees, in its factories and also in related sectors such as hospitality, retail, suppliers, and distributors.
Consumer’s preferences in terms of packaging were kept constant: PET holds a percentage of 49.3%, 31.7% the glass bottle, the can is 16% and 3% the beer on draught.
“Although the beer industry in 2010 faced a series of changes due to the economic recession, strongly affecting the level of investment and labor, and also the closure of some breweries, we want that through our sustained efforts to maintain stability and also the recovery of this sector with a mainly local production.”, said Constantin Bratu, General Manager of the ” Brewers of Romania ” Association.
New Members of “Brewers of Romania” Association
Starting this year, two new members have joined the “Brewers of Romania” Association, which opens the representativeness activities to manufacturers of malt and hops.
Thus, Soufflet Malt Romania and Association of Hops Producers from Romania will support our efforts to promote the beer culture in Romania, to educate consumers about responsible consumption of beer and to inform about the benefits of this beverage made from natural ingredients.
These two raw material producers operate their activities in Romania in nine factories and farms and mobilize a total number of 134 employees, contributing annually to the state budget with over two million euros.
„Brewers of Romania” Association was established in 2004 and represents the beer producers from Romania, both locally and internationally. The current members are five of the largest beer producers in Romania, and starting from 2011 the producers of hops and malt, the raw material required for all beer, have joined the Association.
Since January 2008, the organization is a member of the “Brewers of Europe” Association, considered the voice of the European beer industry in front of various international institutions and organizations. Founded in 1958, in Brussels, the organization has today 27 members and represents the interests of approximately 4,000 producers of the beer industry in Europe. Moreover, the Brewers of Europe Association represents and defends the interests of over 2.5 million people who owe their jobs to production and beer selling.
27 Мар. 2011