Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Sweetwater Brewing Plans to Expand
In June, Sweetwater plans to start work on a 49,000-square-foot packaging and bottling facility to link its brewery with a newly acquired 38,000-square-foot structure in the Armour Circle Industrial Park near Piedmont Road. That building will be used to store finished goods, raw ingredients and promotional materials.
Sweetwater has operated out of its existing brewery since 2004. It is already one of the largest independent brewers in the Southeast, and the expansion will make it an even bigger player in the fast-growing craft beer industry.
"Permits are in process and plans are under way," said Steve Farace, director of marketing. "We're pretty convinced that the demand is there."
On paper, Sweetwater can produce up to 100,000 barrels of beer annually if it ran at full tilt. The company produced 77,000 barrels last year.
"The walls are definitely getting tight," Farace said. "We're pushing the envelope as it is just to keep up with the existing demand."
The craft beer industry is growing at a fast pace, according to the Colorado-based Brewers Association, a trade group. Sales of craft beers rose 11 percent by volume and 12 percent in dollars last year. That was a faster pace than in 2009.
With the overall beer industry struggling to grow, craft beers such as those produced by Sweetwater and Athens-based Terrapin Beer Co. are grabbing more market share. The craft industry's retail sales totaled an estimated $7.6 billion in 2010, according to the Brewers Association.
Sweetwater sells its beer in six states. It is fielding calls from wholesalers in Missouri, Connecticut and other states, who want to know whether the company is ready to ship its beer far outside its Southeast base.
"The quick answer is no," Farace said. "We've been incredibly slow and steady in terms of how we expand geographically."
27 Мар. 2011