Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Cobra beer posts inaugural profit
The group posted pre-tax profits of ?4.9 million on sales of ?48 million last year, which comes after a deal in 2009 that left the group majority owned by Molson Coors.
Cobra underwent a 'pre-pack administration' in May 2009 in a controversial deal that saw Molson - which brews Carling, Grolsch and Worthington's - acquire a 50.1% stake in the business for a reported ?14 million, while unsecured creditors lost ?75 million.
The business, which was founded by Lord Karan Bilimoria, moved production of the beer from Bangalore to Molson Coors' factory in Burton last May as part of cost cutting measures following the deal.
Cobra has also been benefiting from Molson's marketing expertise and buying power, according to the group.
It spent ?3 million last year on a marketing campaign and said it will boost this to around ?5 million this year.
Adrian Davey, managing director of the Cobra Beer Partnership, said the move would help grow the brand. He said: "2011 marks a new chapter and we are very excited as Cobra moves on to the next stage of its brand evolution. Up to this point, the Cobra Beer Partnership has been about stability and ensuring the long-term health of both the brand and the business."
Cobra, which was first imported into the UK in 1990 by Lord Bilimoria, claims to be the perfect accompaniment to curry because it is less fizzy than most lagers. While the beer has proved popular, especially in curry houses, the business failed to make a bottom-line profit for nearly 20 years.
By 2008, it became clear that Cobra needed the help of a large brewer to succeed in the highly competitive beer market and the company unsuccessfully tried to find a buyer, including drinks giant Diageo. Cobra then attempted to secure a company voluntary arrangement (CVA) - an alternative to administration - to reduce its losses.
But this was blocked by some of the company's creditors, including Bombardier-brewer Wells & Young's, which brewed for the company under licence in the UK. Cobra went into a pre-pack administration that saw it bought immediately by Molson.
28 Мар. 2011