The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
BrewDog to open third craft beer bar in August
Like its other bars, the site in Argyle Street, Glasgow, will trade under the BrewDog name.
With a capacity of around 120, BrewDog Glasgow will offer 14 draught taps and stock beers from Stone, Three Floyd’s, Mikkeller, Struise, Nogne, O, Alesmith, The Bruery and De Dolle breweries.
Cheese and meat plates, designed to compliment specific beer styles, will be offered, along with “hop pizzas”. In total ?400,000 is being spent on refurbishing the site.
BrewDog said the venue was located after it ran a competition in November 2010 asking customers to suggest sites in their home towns.
The winning entrant will receive a ?1,000 cash prize, a lifetime discount in the bar and a paid trip to the brewery in Fraserburgh, Aberdeen, to brew their own batch of beer. The company said people are still able to suggest locations as part of the so-called “Great BrewDog Bar Hunt” — BrewDog hopes to open five bars by the end of 2011.
BrewDog co-Founder James Watt said: “Involving our customers in the growth of BrewDog is paramount, that is why the strategy to find the next bar was simple in our minds. We always want to shorten the distance as much as possible between ourselves and the people who drink our beers, so letting them be in charge of the next venue for our expanding bar network was a no-brainer.
“2011 has already been a whirlwind for us, with the opening of BrewDog Edinburgh providing a huge highlight. BrewDog Glasgow proves we’re not going to rest on our laurels.
“Our mission is to make people as passionate about beer as we are and our network of bars not only poses a threat to the insipid yellow mainstream lagers that populate the on trade, it provides an alternative to the drab, soulless, unimaginative bars that peddle them.”
6 Апр. 2011