Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
France: Beer consumption declines by 1.7% in 2010
Specialty beers (beer abbeys, white, brown, or flavored), the most expensive, are now the largest sector with 36% market share (by value), up 9.6%. Specialty beers above 5% alcohol also derive their game: they have seen their market share (by value) to increase by 5.4% in 2009 to represent 33.3% of the sector.
In contrast, conventional beers are struggling. They lost 5.3% market share (by value) to 26.4%. They are now in third place in terms of sales even though they are still the most widely consumed (38% by volume).
The decline in beer consumption is not new: in 30 years, consumption has dropped by 30% in France. With a per capita consumption of 30 liters per year , the French are low consumers of beer.
barley and malt
In the wake of declining beer consumption, volume of malting barley produced in France in the 2009/2010 marketing year decreased by 18.6% compared to 2008/2009. “Three quarters of French malting barley are exported, which makes France the second largest exporter of malting barley”, said Pascal Ch?vremont. France is the largest malt exporter in the world with a production of 1.3 Mt, of which 1.015 Mt is exported (78%), he said.
7 Апр. 2011