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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

France: Beer consumption declines by 1.7% in 2010

In France an overall decline in beer consumption by 1.7% to 19.73 million hectoliters is recorded in 2010, said Pascal Ch?vremont, new managing director of Brasseurs de France, during a press briefing on Monday. According to him, after a rise in consumption in 2009, the French beer market had reached a plateau around 20Mhl/year. The french brewer’s turnover nevertheless was up 4.5% in 2010 yoy to 2.3 billion euros thanks to special beers and specialties.
Specialty beers (beer abbeys, white, brown, or flavored), the most expensive, are now the largest sector with 36% market share (by value), up 9.6%. Specialty beers above 5% alcohol also derive their game: they have seen their market share (by value) to increase by 5.4% in 2009 to represent 33.3% of the sector.
In contrast, conventional beers are struggling. They lost 5.3% market share (by value) to 26.4%. They are now in third place in terms of sales even though they are still the most widely consumed (38% by volume).
The decline in beer consumption is not new: in 30 years, consumption has dropped by 30% in France. With a per capita consumption of 30 liters per year , the French are low consumers of beer.

barley and malt

In the wake of declining beer consumption, volume of malting barley produced in France in the 2009/2010 marketing year decreased by 18.6% compared to 2008/2009. “Three quarters of French malting barley are exported, which makes France the second largest exporter of malting barley”, said Pascal Ch?vremont. France is the largest malt exporter in the world with a production of 1.3 Mt, of which 1.015 Mt is exported (78%), he said.

7 Апр. 2011

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