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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Tanzania: TBL’s Mbeya Plant Starts Exporting Beer to Zambia

Dar Es Salaam — Tanzania Breweries Limited (TBL), a subsidiary of South Africa's SABMiller, has started exporting its beer brands to Zambia, thanks to its new $55 million Mbeya brewery.
The company's Mbeya plant manager, Mr Calvin Msuya, said recently that TBL dispatched some 1,500 cases of Castle lager beer (500ml) to Zambia.He said the beer was produced on February 28, 2011 at TBL Mbeya Brewery, which has six months shelf life.
"The beer, produced on February 28, 2011, left the brewery on March 31, 2011 on truck number T178 BNU, trailer No. T622 AMZ," he said, attributing the move to the growth of regional trade within Sadc [Southern African Development Community] member states. The company is also exporting its beer brands to the Democratic Republic of Congo.
TBL is already exporting beer to East African Community (EAC) member states of Kenyan and Uganda. Tanzania belongs to both Sadc and EAC trade blocs.Recently, TBL's sales and distribution director, Mr Nicholas Brooks, said his company was looking forward to start selling its products in the Great Lakes Region and overseas. "It's something we are looking at and it may start this year if all goes well," he said recently.
The company builds its reputation on brands such as Kilimanjaro and Safari Lager.TBL is part of SABMiller, which is the world's second largest brewer.
According to TBL marketing director, Mr David Minja, plans are underway for the company to launch a new product that will be consumed by low income earners, noting however that extra efforts will also be put in place to strengthen its existing brands.The new brand will be known as Eagle Lager, which would be sold at an affordable price.

7 Апр. 2011



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