The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Brandhouse refutes SAB’s market share claim
The battle for the country's beer market share highlights the intensifying beer war that has been ranging since Heineken NV terminated a contract allowing SAB to produce, market, sell and distribute Amstel lager in 2007.
SAB faces global brewing groups Diageo, Heineken International and Namibia Breweries Limited, which have re-entered the South African beer market via three-way joint venture Brandhouse.
Brandhouse markets, sells and distributes three established premium beer brands - Amstel, Windhoek and Heineken.
To entrench Brandhouse's market position, its two shareholders, Diageo and Heineken International, created Sadibeng Brewery in a bid to challenge SAB, their largest rival.
Gerald Mahinda, the managing director of Brandhouse, told I-Net Bridge/BusinessLIVE that the company had grown its market share slightly more than 12% to just below 14% of the total local beer market.
This is in contrast to SAB's latest figures.
On March 31, Norman Adami, MD and chairman of SAB, told I-Net Bridge that the brewer had clawed back to about 89% of market share in the past 12 months, from about 87%.
Before 2007, SAB had a historical average of about 98%.
Adami also admitted that Brandhouse was a "formidable" competitor that initially banged on SAB's door, demanding a 20% share of the beer market.
Underscoring the company's growth ambitions, Mahinda said the company planned to double capacity at its local production plant from three million hectolitres a year to six million hectolitres annually.
Brandhouse had increased its investment to EUR410 million from the originally planned EUR300 million in order to boost its capacity, he said.
The company would have ramped up production capacity to 4.5 million hectolitres annually by October 2011, he said.
Mahinda said Brandhouse was growing market share, declining to state what its market share target was.
"It is hard to set a target for market share because this is determined by a number of fundamentals including economic growth," he added.
However, he said the premium beer market was growing at almost triple the rate of the total beer market, at about 19%, reaching slightly over 23% share of the market segment.
Brandhouse's sales volumes grew 18% for the six months to February, compared with a comparable period in February 2010. Over the same period, the total South African beer market rose more than 7%.
Mahinda said Brandhouse, which also has Johnnie Walker in its brand portfolio, had a dozen competitors in the spirits and beer markets, noting that "we are in competition for the wallet".
Gavin Krenski, marketing director at Brandhouse, said the company intended to introduce new brands in market segments where it was underrepresented.
18 Апр. 2011