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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. A battle is brewing over a bill that would allow microbrewers in the state to continue distributing their own beer.

Since the end of Prohibition Illinois has had a three-tier alcohol system: manufacturers, distributors and retailers.
Microbreweries, which are manufacturers, are aloud to distribute their own beer.
But, when Anheuser-Busch wanted to buy an Illinois based distributor they were denied.
Anheuser-Busch then challenged the decision saying it was discrimination and a federal judge agreed.
17th District Senator Donne Trotter says, "The judge stayed the resolution so hopefully we could resolve the situation legislatively before he acted."
Now a bill is making its way through the Illinois legislature that would establish a cap for microbreweries while still enforcing the three-tier system for distributors like Anheuser-Busch. The goal is to help keep microbreweries in the state afloat.
Trotter says, "What this legislation will do it caps the amount of barrels that they would be able to make to 15,000 and of that 15,000 they can self-distribute 7,500."
Supporters say microbreweries should still be aloud to distribute otherwise they can't compete with giants like Anheuser-Busch.
Virgil Grider, a beer buyer for Radio Maria in downtown Champaign, says, "This bill will be awesome because it will allow the smaller breweries to get their beer outside their general area."
Opponents argue the bill's cap for microbreweries is too high.....and that the smaller businesses could still succeed with a lower ceiling.
Senator Trotter says he expects they will pass the bill sometime after Easter break.

18 Апр. 2011

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