The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
SABMiller Expects Colombia Volume Sales Rebound In 2011
Richard Rushton, president of SABMiller's Colombian unit Bavaria, said in an interview Tuesday that "we would expect volumes to start to reflect growth in the low to mid single digits in a reasonable short term such as in the next 12 months."
The company's medium-term guidance is for 4% to 6% volume growth, but Rushton said he was unsure that growth for this year would be within that range.
"I'm not sure it's going to be 4% to 6%," he said.
The company's main concern now is a harsh rainy season, which can affect distribution. "I'm a little cautious until we see the clouds lift," he added.
SABMiller's volume sales declined 6% for the 12 months through March 2011, the company said in a statement. The contraction in Colombia was fueled by an emergency tax levied in February 2010 that the government used to plug a deficit in public health services.
After keeping prices mostly unchanged for a few years, the company also hiked prices by 8.3%, something which "had an immediate impact on our volume performance," Rushton said.
The last tranche of the tax hike came into effect in February 2011, increasing the consumer tax on beer from 14% to 16%, but the company decided not to increase prices.
"We're pursuing price constraint aggressively," Rushton said.
Adding to the impact of the higher tax on volume sales, 2010 was an electoral year in which alcohol sales were banned during several weekends. Another woe facing the company was a devastating streak of torrential rains in November and December that crippled roads and made several regions inaccessible to delivery trucks during months in which beer consumption usually jumps.
"A perfect storm hurt us," Rushton said.
But the impact of the higher tax is "bottoming out," he said, and the company posted beer volume growth in February and March from a year earlier.
"We're seeing reasonably encouraging signs that the clouds are lifting," he said.
An ongoing concern, however, is the downpours that have recently restarted in much of the country, once again blocking key roads. But it is only a matter of time before the rains cease, Rushton said.
"We're optimistic that we will see the end of this weather and with the end of the weather we will start to post some volume growth," he added.
SABMiller has a dominant position in Colombia, controlling 97% of the beer market. Strong economic growth should filter down to higher consumption, which should help fuel growth, Rushton said.
"We're cautiously optimistic that some of the benefits of higher economic growth will filter through," he said. Government officials have said that economic growth in 2011 could surpass 5.5%.
The government is taking the right steps in making efforts to upgrade Colombia's shaky infrastructure and broaden its tax base, something that could also help the unit, Rushton said.
"The government is trying to allow the private sector to grow and to create conditions for growth," he said. SABMiller pays nearly 3.7% of the total national tax intake.
The government is also taking steps to curb the sale of contraban and adulterated liquor, something that should help boost SABMiller's beer sales, Rushton said.
Beer consumption in Colombia is still below other countries in the region, something that gives "plenty of room for growth," he said.
20 Апр. 2011