Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global brewers: too much froth
Sounds great; but hold the backslapping. At Heineken, underlying revenues grew by only 3.6 per cent as its price and sales mix fell 2 per cent. At SABMiller, revenue per litre produced rose only 3 per cent. Much of this is attributable to pricing pressures in European economies with high unemployment. So to keep bottom line growth in double-digits, the only option is to continue ripping out costs – a strategy most brewers have employed with aplomb.
But costs can only be reduced so far before long-term effects crop up. Of particular concern is the potential effect on penetration into emerging markets if brewers attempt to subsidise their shaky western European business with a spendthrift attitude in fast-growing regions such as Africa, where costs are often higher because of poor infrastructure and the need to import machinery.
The large brewers trade at about 16 times their forward earnings, almost a 50 per cent premium to the S&P Euro 350 index. Clearly investors expect growth. But if revenues continue to underperform volumes, delivering on those expectations will be difficult. That could leave investors in the same position as Dutch drinkers; paying for a full glass but not quite receiving one.
21 Апр. 2011