The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Global brewers: too much froth
Sounds great; but hold the backslapping. At Heineken, underlying revenues grew by only 3.6 per cent as its price and sales mix fell 2 per cent. At SABMiller, revenue per litre produced rose only 3 per cent. Much of this is attributable to pricing pressures in European economies with high unemployment. So to keep bottom line growth in double-digits, the only option is to continue ripping out costs – a strategy most brewers have employed with aplomb.
But costs can only be reduced so far before long-term effects crop up. Of particular concern is the potential effect on penetration into emerging markets if brewers attempt to subsidise their shaky western European business with a spendthrift attitude in fast-growing regions such as Africa, where costs are often higher because of poor infrastructure and the need to import machinery.
The large brewers trade at about 16 times their forward earnings, almost a 50 per cent premium to the S&P Euro 350 index. Clearly investors expect growth. But if revenues continue to underperform volumes, delivering on those expectations will be difficult. That could leave investors in the same position as Dutch drinkers; paying for a full glass but not quite receiving one.
21 Апр. 2011