Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Newcastle launches four new limited edition ales
The products include: Newcastle Summer Ale, a golden beer that offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish; and Newcastle Werewolf is blood red in color, which is a combination of sweet berry overtones and a sudden bite of bitterness.
It also includes Newcastle Winter IPA delivers malt flavors for the cold season and snowy matchdays, and Newcastle Founder's Ale offers a full-bodied ale with a sweet and dry finish
The edition represents the collaboration of two great bastions of British brewing, Newcastle Breweries in England and Caledonian Brewery in Scotland.
Caledonian Brewery operates as a fully functioning brewery museum, using rare direct-fired open coppers to brew all ales.
The combination of Scottish brewing authenticity and creativity, partnered with the drinkability results in a series of custom Limited Edition ales.
Newcastle Brown Ale brand director Charles van Es said distinctive and innovative, Newcastle's Limited Edition brews deliver a new, refreshing taste to be enjoyed throughout the year.
"By adopting a wide array of flavors everything from red ales to distinct India pale ales we're providing a uniquely interesting combination of Newcastle heritage, real ingredients and drinkability to our loyal fans," Van Es added.
The Newcastle Limited Edition brews will be available nationwide in 6-pack and 12-pack bottles, as well as draught.
27 Апр. 2011