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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Beer PET bottles to reach 7.7 billion by 2015: Study

Global PET beer bottle consumption is forecast to grow at a Compound Annual Growth Rate (CAGR) of 5.3 per cent to reach 7.7 billion bottles by 2015, according to a new study by market research group Pira International.

The Future of Beer in PET Packaging study, conducted for beer brewers, packaging manufactures and suppliers, provides quantitative market sizes segmented by barrier technology, bottle size, region and country. The study also provides technology and market forecasts to 2015.

One of the main drivers for the increased use of PET bottles for packaging beer will be market penetration into areas not suitable for glass, according to the study.

While Central and Eastern Europe are currently the dominant markets for PET beer bottles, the study also shows good growth for beer in PET bottles going forward, but at rates lower than the 2003-08 pre-recession era. This is a result of higher taxes on beer in Russia and Ukraine, according to the study.

PET beer bottle consumption in Western Europe, North America and South and Central America, is forecast to grow as well in the next five years until 201, but at a relatively low rate.

In Asia-Pacific, China will lead demand for beer in PET bottles.

"PET is showing increased demand from a number of different categories including juices and nectars, ready-to-drink (RTD) teas, functional drinks, flavoured waters and beer. PET bottles are convenient, practical, lightweight and unbreakable," Head of Editorial at Pira, Adam Page, said.

"However many brand owners remain reticent when it comes to using PET packaging for beer. Despite not taking off on a large scale in many traditional beer-drinking countries, there is still a huge amount of interest in the potential for beer in PET due to the perceived advantages. New technologies are helping challenge some negative perceptions and create opportunities for brewers, brand owners, packaging converters and suppliers."

10 мая. 2011

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