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Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
For the first time, Gambrinus will offer its fans unfiltered lager
The grand launch of Gambrinus unfiltered lager took place at Hostinci Na star? Kov?rn? in Hole?ovice, where the first litres were served by members of the band T?i sestry, who have been tied to the brand for long time. Representatives from Gambrinus gave them a 30L barrel of unfiltered Gambrinus lager as a gift for the celebration of the 26th anniversary of the birth of their band and wished them a good start on the Gambrinus Tour 2011, which starts on May 27th.
Ever since the founding of the Gambrinus brewery in Plze?, in 1869, it was a tradition to greet important guests with unfiltered Gambrinus beer. Brewers would bring eight-litre jugs from the brewery's cellars and offer them to visitors in a room called "the drink room."
This golden nectar with its typical cloudiness caused by malt, without any disruptive shades, varies from traditional beer in numerous ways. It has one million live yeast cells for a millilitre of beer. So, one beer has more than five hundred million yeast cells. It is also characterised by a higher amount of group B vitamins in comparison to other beers.
Jan Hlav??ek, head brewer at the Gambrinus brewery, describes his experience:
"When one savours a sip of this unfiltered lager, one can detect the apparent aroma of fresh brewer's yeast and this aroma is perfectly in sync with the malt aroma. It has bitter hop particles which make for more robust and fuller taste."
Filtering, which means removing parts that make the beer cloudy, began in the second half of the 19th century, so the beer does not go bad and can be transported longer distances.
"We are happy that, thanks to our technological development, we can now offer our clients unfiltered Gambrinus lager directly in their favourite pub. We believe that this offer will excite our consumers," Martin Rosi?ka, Senior Brand Manager of the Gambrinus brand, commented about this special offer.
Unfiltered and unpasteurized beer is very demanding in terms of handling and storage, which is why it is not widely available. People can taste this beer only in selected pubs which meet demanding criteria: care of beer, storage and sanitation.
Those customers who will not get to taste this unique flavour of brewer's yeast will have another opportunity to taste the unfiltered Gambrinus lager at the end of August in Plze?, as part of the Pilsner Fest 2011, where a limited amount of this special, unfiltered Gambrinus lager will be served.
You can find a complete list of restaurants serving unfiltered Gambrinus lager at www.gambrinus.cz
27 мая. 2011