The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Craft Brewers Alliance Names Andrew Thomas President of Commercial Operations
"We are pleased to welcome Andy officially to our team as he has been an instrumental advisor for the past 18 months and a driving force in the progression of our brands," said Terry Michaelson. "His industry knowledge and expertise is an ideal fit for CBA's culture and goals, particularly in reinforcing our commitment to craft and the high-end beer market. Andy further accelerates CBA's growth strategy of building our brands through more quality craft beer offerings and new beer experiences for our consumers."
Thomas has more than 20 years of experience in consumer packaged goods and the beverage industry. He recently served as an independent marketing and strategy consultant and senior adviser to The Monitor Group. Andy spent more than 12 years at Heineken International, working with brewers and beers in more than 55 countries across four continents, most notably as president & CEO of Heineken USA from 2005 - 2007.
"As an avid beer lover, I am excited to join an outstanding brewing company like Craft Brewers Alliance, which combines great brands like Kona, Redhook and Widmer Brothers, with an industry-leading team and valuable wholesale partners," said Andy Thomas. "CBA has an incredible opportunity to accelerate its growth by connecting more closely to our consumers through brand enhancement, a broad portfolio of craft beers and operational excellence. I look forward to taking a leadership role in that effort and enjoying the great beer."
Andy holds an MBA in marketing and finance from the Simon Graduate School of Business at the University of Rochester, and he graduated magna cum laude with a Bachelor of Science in business administration from Bryant University. Andy is a native of Massachusetts and an avid Boston sports fan.
About Craft Brewers Alliance
CBA is an independent, publicly traded craft brewing company that was formed with the merger of leading Pacific Northwest craft brewers -- Widmer Brothers Brewing and Redhook Ale Brewery -- in 2008. With an eye toward preserving one-of-a-kind beers and brands by giving them an opportunity to shine and grow, CBA was joined by Kona Brewing Company in 2010. When Kurt & Rob Widmer founded Widmer Brothers Brewing in 1984, they didn't confine their brewing exploration to strict style guidelines. To this day, Widmer Brothers continues to create craft beers with a unique and unconventional twist on traditional styles that are award winning and please a wide range of craft beer lovers. Redhook began in a Seattle transmission shop in 1981, and those colorful roots are reflected in the brand's personality to this day. The eminently drinkable beers consistently win awards and please crowds across the U.S. Kona Brewing Company was started in the spring of 1994 by father and son team Cameron Healy and Spoon Khalsa, who had a dream to create fresh, local island brews made with spirit, passion and quality. As the largest craft brewery in Hawaii, Kona personifies the laid-back, passionate lifestyle and environmental respect of the Hawaiian people and culture.
3 Июн. 2011