Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Heineken Announces New Regional Presidents
“It has been a real privilege to work with Tom de Man and his contribution to our business is immeasurable,” said Jean-Fran?ois van Boxmeer, Chairman of the Executive Board/CEO of Heineken N.V. “Tom has been instrumental in building both our international supply chain, as well as our strong position in Africa. We wish him all the best and thank him for his service to Heineken.”
Van Boxmeer continued: “I am delighted that Siep will lead our businesses in Africa and the Middle East. With more than 30 years in Heineken, I know that Siep will bring to his new role the entrepreneurship, leadership and commitment to community that the job requires. I am also confident that Theo will continue to build our great platform for growth in the Asia Pacific region and I look forward to his contribution as a member of Heineken’s Executive Committee.”
A successor for Mr De Rond as General Manager of CCU in Chile will be announced at a later date.
4 Июн. 2011