Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Heineken USA® Selects NMA Group as Agency of Record
"We've been thoroughly impressed with the track record of NMA Group client successes," said Lesya Lysyj, Chief Marketing Officer for Heineken USA®. "As entertainment continues to be an integral part of our marketing mix, it's important to have the right partner in place to help us reach our goals. Like Heineken, NMA Group is a pioneer in their field and we're confident that the team will use their strategic and creative thinking to build upon our strong brand equity."
NMA Group is tasked with elevating the Heineken brand portfolio within the entertainment industry by initiating targeted outreach and brand integration throughout film, television, entertainment public relations and talent connectivity.
"Heineken has been an NMA client for 13 years and we are proud to now represent the entire portfolio," said NMA Group SVP of Account Service & Promotion, Shirley Richter. "Heineken is one of those rare brands that completely reinvented its brand image and became a true leader in its category. Entertainment played an integral role in that process. We look forward to building upon the strong foundation the brand has achieved within entertainment and to take all Heineken brands to the next level."
NMA Group will work to elevate Heineken's reputation as a global leader in the malt beverage industry and to continue to establish Heineken as the official beer of Hollywood.
8 Июн. 2011