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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Plze?sk? Prazdroj announces its financial results

In the fiscal year ending March 31, 2011, Plze?sk? Prazdroj reports income for sales of goods, the company's own products and services amounting CZK 14.559 billion and profit before tax CZK 4.180 bn*. The company’s financial performance has been influenced by the increase of the excise on beer in January 2010 and continuous adverse economic conditions. Despite of that Plze?sk? Prazdroj remains a significant contributor to the Czech economy, paying CZK 4.7 bn in taxes and investing CZK 53.8 million into the communities

Key Highlights:

Revenues from main activities decreased by 5.5% to CZK 14.559 billion
Profit before tax decreased by 10.8 % to CZK 4.180 billion*
Plzensky Prazdroj remains a significant contributor to the Czech economy
CZK 4.7 bn paid in taxes is among 11 top corporate tax payers**
CZK 53.8 million investing into communities development in last 12 month***
CZK 5.9 billion of value generated for suppliers, of which 87% of sourced from the Czech Republic***

Doug Brodman, Managing Director of Plze?sk? Prazdroj, comments on the results:

“Brewing industry plays a significant role in the Czech culture and the economy. Over the last 2 years, challenging market conditions have significantly influenced the whole Czech beer market. One of key adverse influences was beer excise tax increase during the difficult economic conditions. This measure did not meet government expectations at all and adversely impacted the brewing industry’s ability to develop and invest.

These market conditions have reflected in our results for the year, however, we have continued to invest not only into our breweries and brands but also to the development of communities where we operate. We will continue to retain our focus on further development of our brands, our people’s capability and delivering the best beer experience to our consumers.”

*This result does not include any one-off, extraordinary accounting entries.

**The total tax paid includes corporate income tax, VAT, excise tax, real estate tax and road tax.

***Source: Measurement of NGO Business for Society, Standard Responsible Company

NOTE: The financial highlights included in this report are not audited due to the spin off of the European Imports business unit, which was effective as of April 1 2010.

8 Июн. 2011

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