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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. Sierra Nevada considers plant site in Christiansburg area

California-based craft beer brewer Sierra Nevada has a site in the Christiansburg area on its short list of places for a $75 million to $100 million East Coast brewery.

The site is No. 2 on the company's list, behind one in Blount County, Tenn., about 90 miles south of Knoxville, said Bill Manley, communications director for the brewer. The site has a Christiansburg address, but Manley wasn't sure if it's in the town limits.

Sierra Nevada isn't fully committed to the expansion yet, Manley said, and will make a decision on whether to go forward -- and where -- within a month or so.

"The more we look," he said, "the more it makes sense."

Neither Beth Doughty of the Roanoke Regional Partnership nor Aric Bopp of the New River Valley Economic Development Alliance would comment on Sierra Nevada's search, citing policies against discussing economic development prospects.

The company began looking for an East Coast site several years ago and narrowed the list from several hundred east of the Mississippi. The Christiansburg site and the Tennessee site were "head and shoulders" above others looked at in terms of quality of life, Manley said.

The list of nuts-and-bolts issues the company is looking at -- good water, access to rail and shipping -- is actually shorter than its list of intangibles, like a nice community, low crime rate, good music scene and proximity to the outdoors.

Economic developers have called them a "bipolar" company, Manley said, because of the company's desire for an industrial site that also provides great quality of life.

Started in 1980 in Chico, Calif., the company remains 100 percent owned by its founder, Ken Grossman. It has grown by 10 percent annually in recent years, Manley said.

Sierra Nevada is now the second-largest craft brewery in the U.S., behind Boston Beer Co., makers of Sam Adams. It is the sixth-largest brewer overall, with distribution in all 50 states.

Rapid growth, combined with the cost and environ- mental impacts of shipping to all locations from one facility in Chico, Calif., drove the brewer to look for a place to expand.

"Shipping costs a fortune," Manley said. "Beer is heavy."

But the company's website expresses concerns about environmental issues associated with shipping.

The company primarily ships by truck, with some use of intermodal transport. Sierra Nevada has made environmental stewardship a company hallmark, most notably by supplying a large chunk of its own electricity via a solar array and fuel cells on the site of the Chico plant, the website says.

The new plant, which would include brewing and bottling facilities and a restaurant and brew pub, would employ about 100, from busboys to engineers, Manley said. Proximity to Virginia Tech is a plus, he said. The company often hires students from California State University at Chico for its plant.

The new brewery would produce up to 500,000 barrels of beer a year (a barrel is about 31 gallons), or roughly half what the Chico plant produces.

15 Июн. 2011

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