The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Sierra Nevada considers plant site in Christiansburg area
The site is No. 2 on the company's list, behind one in Blount County, Tenn., about 90 miles south of Knoxville, said Bill Manley, communications director for the brewer. The site has a Christiansburg address, but Manley wasn't sure if it's in the town limits.
Sierra Nevada isn't fully committed to the expansion yet, Manley said, and will make a decision on whether to go forward -- and where -- within a month or so.
"The more we look," he said, "the more it makes sense."
Neither Beth Doughty of the Roanoke Regional Partnership nor Aric Bopp of the New River Valley Economic Development Alliance would comment on Sierra Nevada's search, citing policies against discussing economic development prospects.
The company began looking for an East Coast site several years ago and narrowed the list from several hundred east of the Mississippi. The Christiansburg site and the Tennessee site were "head and shoulders" above others looked at in terms of quality of life, Manley said.
The list of nuts-and-bolts issues the company is looking at -- good water, access to rail and shipping -- is actually shorter than its list of intangibles, like a nice community, low crime rate, good music scene and proximity to the outdoors.
Economic developers have called them a "bipolar" company, Manley said, because of the company's desire for an industrial site that also provides great quality of life.
Started in 1980 in Chico, Calif., the company remains 100 percent owned by its founder, Ken Grossman. It has grown by 10 percent annually in recent years, Manley said.
Sierra Nevada is now the second-largest craft brewery in the U.S., behind Boston Beer Co., makers of Sam Adams. It is the sixth-largest brewer overall, with distribution in all 50 states.
Rapid growth, combined with the cost and environ- mental impacts of shipping to all locations from one facility in Chico, Calif., drove the brewer to look for a place to expand.
"Shipping costs a fortune," Manley said. "Beer is heavy."
But the company's website expresses concerns about environmental issues associated with shipping.
The company primarily ships by truck, with some use of intermodal transport. Sierra Nevada has made environmental stewardship a company hallmark, most notably by supplying a large chunk of its own electricity via a solar array and fuel cells on the site of the Chico plant, the website says.
The new plant, which would include brewing and bottling facilities and a restaurant and brew pub, would employ about 100, from busboys to engineers, Manley said. Proximity to Virginia Tech is a plus, he said. The company often hires students from California State University at Chico for its plant.
The new brewery would produce up to 500,000 barrels of beer a year (a barrel is about 31 gallons), or roughly half what the Chico plant produces.
15 Июн. 2011