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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Aspall reshuffles to cope with cider demand

UK cider producer Aspall has announced a major restructuring programme as it seeks to cope with a 40% growth in sales of its cider and vinegar products in the past year.
Henry Chevallier-Guild, chair of the National Association of Cider Makers, will step down from day-to-day involvement with the company to focus on Chevallier Brewing, a company he set up last year to source and create premium beer brands.

Commercial director Geoff Bradman and finance director Des Smith have been promoted to become joint managing directors, reporting to chairman Barry Chevallier-Guild.

Aspall has sat aside ?4 million to spend on equipment and installation costs over the next two to three years in order to deal with the rapid increase in demand, including fermentation and storage tanks for cider. A project to improve fruit management and pressing is also underway.

Barry Chevallier-Guild said: “Aspall has experienced phenomenal growth over the past few years.

“Our new structure and significant investments in people and production facilities ensure we are able to keep pace with this growth and to lead the premium cider and vinegar markets.”

Despite the rise in demand at Aspall, recent figures suggest the boom in UK cider consumption may be levelling off.

Sales peaked at the mid point of last year, according to NACM figures. Since then they’ve been flat, so the total 2010 volume was broadly in line with 2009. It is not expected that 2011 will see much in the way of a rise.

16 Июн. 2011

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