Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Aspall reshuffles to cope with cider demand
Henry Chevallier-Guild, chair of the National Association of Cider Makers, will step down from day-to-day involvement with the company to focus on Chevallier Brewing, a company he set up last year to source and create premium beer brands.
Commercial director Geoff Bradman and finance director Des Smith have been promoted to become joint managing directors, reporting to chairman Barry Chevallier-Guild.
Aspall has sat aside ?4 million to spend on equipment and installation costs over the next two to three years in order to deal with the rapid increase in demand, including fermentation and storage tanks for cider. A project to improve fruit management and pressing is also underway.
Barry Chevallier-Guild said: “Aspall has experienced phenomenal growth over the past few years.
“Our new structure and significant investments in people and production facilities ensure we are able to keep pace with this growth and to lead the premium cider and vinegar markets.”
Despite the rise in demand at Aspall, recent figures suggest the boom in UK cider consumption may be levelling off.
Sales peaked at the mid point of last year, according to NACM figures. Since then they’ve been flat, so the total 2010 volume was broadly in line with 2009. It is not expected that 2011 will see much in the way of a rise.
16 Июн. 2011