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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Miller ready to roll with Genuine Draft

Miller Genuine Draft lager will be making its way down south this July, following its success in Scotland over the past few years.

Brand owner Miller Brands is set to build on the beer’s popularity north of the border, where it is the number-one packaged brand, by rolling it out across England and Wales this summer.

The company aims to support the expansion with a multi-million pound campaign, to include national TV advertising and an outdoor poster campaign under the slogan Tonight, It’s Miller Time.

To begin with, efforts will concentrate on urban locations such as Leeds, Liverpool, Manchester and Newcastle-on-Tyne with a series of events called Miller Time Live to be held in venues across the cities.

Consumers will be driven to events via the internet with the launch of a new website, the Miller Time Social Media Hub.

The site will allow people to share information with friends.

“Miller Genuine Draft is a fantastic opportunity for the on-trade to offer a point of difference to consumers in England and Wales,” said managing director Nick Miller.

“The buzz created from our high-impact campaign will accelerate consumer demand and drive sales.”

The brewer will be working hard to get its message of cold filtering across — the process by which Miller Geniune Draft is made — which involves no heat.

Instead the beer is filtered four times at near-freezing temperatures through porous ceramic filters.

It claims this gives the beer a fresher taste and “fruity, hoppy undertones”.

18 Июн. 2011



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