Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Miller ready to roll with Genuine Draft
Brand owner Miller Brands is set to build on the beer’s popularity north of the border, where it is the number-one packaged brand, by rolling it out across England and Wales this summer.
The company aims to support the expansion with a multi-million pound campaign, to include national TV advertising and an outdoor poster campaign under the slogan Tonight, It’s Miller Time.
To begin with, efforts will concentrate on urban locations such as Leeds, Liverpool, Manchester and Newcastle-on-Tyne with a series of events called Miller Time Live to be held in venues across the cities.
Consumers will be driven to events via the internet with the launch of a new website, the Miller Time Social Media Hub.
The site will allow people to share information with friends.
“Miller Genuine Draft is a fantastic opportunity for the on-trade to offer a point of difference to consumers in England and Wales,” said managing director Nick Miller.
“The buzz created from our high-impact campaign will accelerate consumer demand and drive sales.”
The brewer will be working hard to get its message of cold filtering across — the process by which Miller Geniune Draft is made — which involves no heat.
Instead the beer is filtered four times at near-freezing temperatures through porous ceramic filters.
It claims this gives the beer a fresher taste and “fruity, hoppy undertones”.
18 Июн. 2011