Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Miller ready to roll with Genuine Draft
Brand owner Miller Brands is set to build on the beer’s popularity north of the border, where it is the number-one packaged brand, by rolling it out across England and Wales this summer.
The company aims to support the expansion with a multi-million pound campaign, to include national TV advertising and an outdoor poster campaign under the slogan Tonight, It’s Miller Time.
To begin with, efforts will concentrate on urban locations such as Leeds, Liverpool, Manchester and Newcastle-on-Tyne with a series of events called Miller Time Live to be held in venues across the cities.
Consumers will be driven to events via the internet with the launch of a new website, the Miller Time Social Media Hub.
The site will allow people to share information with friends.
“Miller Genuine Draft is a fantastic opportunity for the on-trade to offer a point of difference to consumers in England and Wales,” said managing director Nick Miller.
“The buzz created from our high-impact campaign will accelerate consumer demand and drive sales.”
The brewer will be working hard to get its message of cold filtering across — the process by which Miller Geniune Draft is made — which involves no heat.
Instead the beer is filtered four times at near-freezing temperatures through porous ceramic filters.
It claims this gives the beer a fresher taste and “fruity, hoppy undertones”.
18 Июн. 2011