The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
American craft beer: the hippest of hops
If you have ever drunk Budweiser, Michelob or Miller Lite, the phrase, craft brewed American beer, may sound like an oxymoron. A joke, even. But, for several years now, it is US microbreweries which have been setting the pace internationally, exciting beer geeks and inspiring several radical new British breweries.
If, however, that Stateside creativity was previously an open secret, mainly of interest to a small beer-drinking cognoscenti, all that is about to change. Thanks to the advocacy of new wave specialist beer bars like Manchester's Port Street Beer House, Bradford's Sparrow, Leeds' North bar, London's Rake, the Draft House venues, the Euston Tap, and Brewdog's small chain of Scottish bars, US craft beer is suddenly gathering a significant momentum in the UK. Previously obscure beers from Flying Dog, AleSmith, Stone, Odell and other small US breweries are gaining exposure here, among discerning drinkers, like never before.
At the same time, several of the better-known American craft beers are beginning to form a bridgehead in Britain's supermarkets, with both Brooklyn lager and Sierra Nevada's Pale Ale (the beer that Brewdog used to try and mimic in their first garage-based home-brewing experiments) now widely available. Goose Island's beers will appear in 250 Tesco stores from mid-August, reinforcing the sense that, like it or not, the Americans are coming.
Which, if you are looking for excitement in your glass, is reason to celebrate. In sharp contrast to their often conservative UK counterparts, America's 1,600 microbreweries specialise in big, bold, punchy flavours. Their beers are typically dosed with huge quantities of hops - both hops high in alpha acids, early in the brewing process, for bitterness; then dry, uncooked hops later on for fruitier flavours - in order to cram taste into their beers. As Steve Taylor co-owner of London bar, Mason & Taylor explains:
"Over the last 30 years or so, American agricultural universities and hop farms developed a multitude of new hop strains, like Amarillo, Cascade and Citra, most of which have bold aggressive bitterness and huge, fresh, largely tropical flavours. Those hops inspired a pale ale revolution which elevated US beers beyond the unremarkable brown session beers which had previously, and to a certain extent still, dominate English cask beer production."
First and foremost, British beer drinkers are responding positively to the exuberant flavours characteristic of US craft beers. That those beers are slickly packaged, however - not just in terms of memorable or modish branding, but in the way the labels tend to clearly explain how said beer was made and how it might taste - is an important factor, too.
It is easy, for instance, to see how Flying Dog's bottled beers, and their Ralph Steadman-designed labels, might capture the imagination of 20-something drinkers. As a product, it looks a lot cooler than the average real ale pump-clip. "Americans are bloody good at branding," says beer importer James Clay. "They stand out, and that's backed up by some of the most innovative brewing in the world. We don't import novelty beers."
Still, US craft beer will need to overcome some serious obstacles if it is to cross over in earnest. For one, it is shipped across the Atlantic, subject to export / import taxes and is made from large quantities of high-quality raw ingredients. All of which makes it considerably more expensive than British real ale (and the stronger US beers will be hit again, in October, by the new beer duty premium).
In Port Street Beer House it is around ?3.50-?6 for a bottle of imported US beer compared to ?3 for a pint of real ale. With those higher prices in mind, people should drink less but taste more, says Port Street owner Jonny Heyes. This is much part of the bar's ethos; draught beers are available in ? pint tasters and Heyes would like people to share bottles and experiment with new beers, rather gauging a night out by the number pints drunk.
There is, of course, the question of just how much flavour the average British drinker actually wants in their beer, and how much longer the big-hitting US beers will retain their novelty. A notable hardcore of forward-thinking British breweries, such as Darkstar, Meantime, Kernel, Otley and Marble, are already playing the Americans at their own game.
They are all, to varying degrees, producing modern beers that push boundaries and make big statements in terms of taste, packaging, and the way in which they are consumed. There's enormous potential for a generational shift in our drinking habits which American craft beer brewers, and their British admirers, are perfectly positioned to exploit.
25 Июн. 2011