Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Sabine Sagaert joins Cargill as general manager of malt operations in Europe
Sagaert comes to Cargill with more than 10 years of experience in the brewing industry. She previously worked with Interbrew/Inbev in a number of roles, including general manager, marketing director, and business president for Belgium and Luxemburg. Most recently, she was the chief executive officer for the dental division of a well-known healthcare organization.
She has a Masters in Business Administration from the University of Leuven, and additional degrees in marketing, economics and fiscal law.
“Sabine’s impressive background in the brewing industry will add great depth and new perspective to our leadership team,” said Doug Eden, president of Cargill Malt. “She will play a key role in driving innovation and influencing strategy that will help set the tone for growth in Cargill Malt.”
“I’m eager to contribute to a company with the proven success record that Cargill has earned in the marketplace, and I look forward to building on what has been accomplished and to helping shape the organization for future innovation and growth,” Sagaert said.
Cargill is an international producer and marketer of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 131,000 people in 66 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to sharing its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business.
25 Июн. 2011