Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
SABMiller announces agreement to bring Belgian Abbey beer to select markets
Under the terms of the agreement, the beer will be distributed outside Belgium under the St Stefanus brand. The name derives from the monastery of Sint Stefanus, to which the brewery is linked and which still houses an order of Augustinian monks.
Produced according to traditional principles that date back to as early as 1295AD, St Stefanus is the only ‘Abbey' beer in SABMiller's portfolio of over two hundred local brands. The high fermentation brewing process requires three different strains of yeast. The beer referments in the bottle and is released from the cellars after maturing for a minimum of three months. St Stefanus is approximately four months old when it leaves the brewery, but the consumer can choose to mature the flavour further by continuing to ferment the beer in its bottle for up to another twenty months.
Alan Clark, managing director of SABMiller Europe, said "SABMiller takes a keen interest in the development and growth of the global craft beer market. We have been searching for something special for beer enthusiasts in a category that already has some exceptional beers. In St Stefanus we have found exactly what we are looking for - a genuine Abbey beer that has remained true to its heritage and offers a high-quality product to a niche, yet discerning, market."
The agreement that has been reached with the Van Steenberge brewery is the first of its kind for SABMiller. The brewery, which specialises in brewing refermentation beers, remains independent and will continue to produce and distribute in the local market under the original brand name of Augustijn. SABMiller has acquired the right to distribute the beer under the name of St Stefanus globally. Variants of the brand will range from the lower alcohol Blonde, which is cellar-matured for three months, through to Grand Cru, which is cellar matured for a minimum of nine months. Depending on maturation, variants will be available for purchase from Autumn 2011 onwards.
Jef Versele, commercial director of Van Steenberge brewery said "We are delighted to have access to SABMiller's distribution networks outside Belgium. As the industry continues to wake up to the potential of the craft segment, progressive agreements like this will ensure a broader and more varied portfolio for global brewers, product integrity and greater reach for craft producers and, most importantly, more choice for consumers."
Distribution will focus on carefully chosen markets and retailers that favour craft and speciality beers, especially other Abbey brands. St Stefanus is aimed at consumers who are passionate about craft beers and who will seek out new, niche products for a different taste experience. For this reason, the beer will only be available in the bottle, allowing consumers to choose how they want their beer to taste by cutting short or prolonging maturation.
SABMiller continues to diversify its brand portfolio and to invest in selected craft ales. In August 2010, its joint venture in North America, MillerCoors, announced the formation of Tenth & Blake Beer Company to focus on craft and import beers and strengthening relationships within the beer industry with a view to enhancing the overall segment's volume and growth.
5 Июл. 2011