The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
Foster’s names new chief marketing officer
He succeeds Peter Sinclair, who was promoted to head marketing and commercial development for the African and Eastern business. The company said Gibson, who joined the company after 12 years with Diageo, has more than 20 years experience in consumer brands internationally and a track record in building and transforming some of the major alcoholic beverage brands.
Gibson, during his term in Diageo, held various senior management/marketing roles in Europe, North and Latin America, Asia Pacific and Australia. Recently, he served as General Manager of Diageo's Germany/Austria/Switzerland operations.
Foster's Group CEO John Pollaers said the appointment of Andy Gibson is a major step in the process of re-focusing Foster's/CUB as a dedicated, world-class brewer.
"Andy's appointment adds to the depth and experience of our senior management team and reaffirms our commitment to investing in the iconic brands that will drive the growth of the business", Pollaers said.
15 Июл. 2011