Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Japan. First-half beer shipments fall to record low since 1992
During the first half of this year, shipments of “regular” beer fell by 4.8% and “happo-shu” low-malt beer by 12.5% year-on-year, Asahi Breweries reported.
In contrast, shipments of third-category beer increased by 3.2% during the six-month period compared to the same period in 2010.
The record low in shipments is mainly due to the devastation caused by the earthquake and tsunami in March, that damaged breweries while interrupting beer transports. But beer shipments decreased clearly by 11.0% in June, a figure larger than the 5.3% drop in March, according to Asahi. The drop is also attributed to fewer after-work drinking parties and retailers’ refraining from special sales following the March disaster. Another reason might be the newfound popularity of “retro drinks” such as highballs or whiskey and soda, which were already affecting beer shipments before March, it is reported. The lower demand is also due to the earlier than usual start of the rainy season that also dampened Japan’s beer shipments.
All five largest brewers reported drops in shipments in the period and the rankings remained unchanged from the same period in 2010.
Asahi Breweries Ltd. with a market share of 37.8% is still number one in Japan’s beer market.
Kirin Brewery Co. ranks second at 36.1%.
Suntory Liquors Ltd. holds 13.6% of the market, followed by Sapporo Breweries Ltd. at 11.6% and Orion Breweries Ltd. at 0.9%.
(One case contains the equivalent of 20 633-milliliter bottles.)
15 Июл. 2011