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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Japan. First-half beer shipments fall to record low since 1992

In Japan shipments of beer and quasi-beer decreased by 3.5% year-on-year to 200,323,000 cases in the first half of 2011, data released on Tuesday by the country’s five major brewers showed. This is the lowest since comparable statistics became available in 1992. The previous low was recorded in 2010.

During the first half of this year, shipments of “regular” beer fell by 4.8% and “happo-shu” low-malt beer by 12.5% year-on-year, Asahi Breweries reported.

In contrast, shipments of third-category beer increased by 3.2% during the six-month period compared to the same period in 2010.

The record low in shipments is mainly due to the devastation caused by the earthquake and tsunami in March, that damaged breweries while interrupting beer transports. But beer shipments decreased clearly by 11.0% in June, a figure larger than the 5.3% drop in March, according to Asahi. The drop is also attributed to fewer after-work drinking parties and retailers’ refraining from special sales following the March disaster. Another reason might be the newfound popularity of “retro drinks” such as highballs or whiskey and soda, which were already affecting beer shipments before March, it is reported. The lower demand is also due to the earlier than usual start of the rainy season that also dampened Japan’s beer shipments.

All five largest brewers reported drops in shipments in the period and the rankings remained unchanged from the same period in 2010.

Asahi Breweries Ltd. with a market share of 37.8% is still number one in Japan’s beer market.

Kirin Brewery Co. ranks second at 36.1%.

Suntory Liquors Ltd. holds 13.6% of the market, followed by Sapporo Breweries Ltd. at 11.6% and Orion Breweries Ltd. at 0.9%.

(One case contains the equivalent of 20 633-milliliter bottles.)

15 Июл. 2011

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