The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Japan. First-half beer shipments fall to record low since 1992
During the first half of this year, shipments of “regular” beer fell by 4.8% and “happo-shu” low-malt beer by 12.5% year-on-year, Asahi Breweries reported.
In contrast, shipments of third-category beer increased by 3.2% during the six-month period compared to the same period in 2010.
The record low in shipments is mainly due to the devastation caused by the earthquake and tsunami in March, that damaged breweries while interrupting beer transports. But beer shipments decreased clearly by 11.0% in June, a figure larger than the 5.3% drop in March, according to Asahi. The drop is also attributed to fewer after-work drinking parties and retailers’ refraining from special sales following the March disaster. Another reason might be the newfound popularity of “retro drinks” such as highballs or whiskey and soda, which were already affecting beer shipments before March, it is reported. The lower demand is also due to the earlier than usual start of the rainy season that also dampened Japan’s beer shipments.
All five largest brewers reported drops in shipments in the period and the rankings remained unchanged from the same period in 2010.
Asahi Breweries Ltd. with a market share of 37.8% is still number one in Japan’s beer market.
Kirin Brewery Co. ranks second at 36.1%.
Suntory Liquors Ltd. holds 13.6% of the market, followed by Sapporo Breweries Ltd. at 11.6% and Orion Breweries Ltd. at 0.9%.
(One case contains the equivalent of 20 633-milliliter bottles.)
15 Июл. 2011