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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Compa??a Cervecera has invested more than 25 million Euros in the development of its environment in the last nine years

The company has announced its experience in Corporate Social Responsibility in the symposium of innovation Creactiva 2, celebrated in Adeje

- With these social, environmental and cultural actions, the company focuses on combining its business profits with the improvement in Canarias.

- Compa??a Cervecera de Canarias is one of the pioneer institutions in Canarias in the development of these kinds of actions. They have become one of the company's priorities.

Canarias, 14th of July, 2011 - The commitment of Compa??a Cervecera de Canarias to combine its business profits with social and environmental development has been at the core of the presentation given by the company in the symposium of Creactiva 2: Innovation, Business Social Responsibility and Sustainability, celebrated this morning in Adeje.

Luis Durango is in charge of Corporative Communication and External Relations of Compa??a Cervecera de Canarias. He gave a presentation emphasizing the role played by the Corporative Social Responsibility as one of the main cores of innovation, and the actions the company has been developing in the last nine years in this field, which has become one of its priorities and in which it has invested more than 25 million Euros.

The symposium Creactiva 2, organised by the Fundaci?n Canaria Empresa University of La Laguna, University of La Laguna and Cluster Tenerife of Touristic Innovation, with the sponsorship of Adeje City Hall, put special emphasis on boosting the use of innovative and creative initiatives in order to advance the renovation of Canarias' touristic model. To this end, large groups of specialists and professionals contributed their experience in different sectors.

Compa??a Cervecera is one of the pioneer companies in the Canary Islands in the development of Corporative Social Responsibility actions, hoping to answer the demand that exists at the moment in some sectors of society. To that end, it has made an effort in boosting its innovative ability, both in offering services and products and incorporating new ways of working that have an effect in the improvement of living conditions of the environment and in the business profits.

In this respect, Luis Durango reviewed the main actions that Compa??a Cervecera is undertaking regarding sustainable development, like measures to fight the irresponsible use of alcohol through self-regulation measures and campaigns to increase public awareness, as well as actions to extend its commitment to the partners providers, taking priority in the supplies in Canarias.

Other measures developed are focused on the development of its team of people through the improvement of their training and the revision of social benefits.

To reduce environmental impact, initiatives were directed to recycle the totality of organic waste with the reuse of the bags for animal feeding and agricultural compost. Actions directed to reduce the use of natural resources such as water, fuel and electricity complete the group of initiatives developed in this field.

On the other hand, Compa??a Cervecera has started a policy directed to promote the recycling and reusing of containers and packaging materials.

Apart from these actions, we have to mention the collaboration with institutions that work to improve the quality of life of the people of Canarias, among which there are more than 30 NGO's, as well as the support to programs of interest for sustainable development of the Islands, funding research, and cultural and sporting sponsorships.

About Compa??a Cervecera de Canarias

Compa??a Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias. It boosts the creation of almost 900 direct jobs and almost 7,000 indirect and induced jobs. It is shareholder of several companies in Canarias and it gives priority to local supplies in order to carry out their production. The company, which is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members on the Board of Directors.

Compa??a Cervecera produces its own brand of beers, Dorada y Tropical, and under license Carlsberg. It distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. It also has other beverages such as natural drinks Appletiser y Peartiser, the energetic Red Bull, and the premium juices Granini.

19 Июл. 2011

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