Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Fruit flavoured beer is a new craze in Croatia
A mixture of alcoholic beverage, sugar and fruit juice (most often lemon), the new drinks are taking Croatians by storm, to the delight of manufacturers and traders.
The president of the Zagreb Hospitality Guild of Croatian Chamber of Trades and Crafts (HOK) Nenad Sepak says that the sales of these beverages have gone up 20 per cent in his catering facilities. This has affected negatively the consumption of juices, but Sepak believes that once the hype is over, fruit flavoured beer sales will stabilise at around seven per cent of the total beer sales.
The spokesperson for supermarket chain Mercator-H Lea Marcijus says their shelves are filled with all possible tastes currently available on the Croatian market.
In the last three months, the share of "Radlers" in their store's beer offering has grown by more than 12 per cent without apparent affects on other beers.
Rough estimates say that the fruit flavoured beer will earn around 330 million kunas (44 million Euros) of revenues for the beer industry estimated to rake in 3.3 billion kunas (443 million Euros).
But while many are excited about the possibilities that the new beverage seems to be offering, competition is fierce. Karlovac brewery has protected the trade mark “Radler” for its fruit flavoured beer from 2001 to 2021. But since “Radler” is a common name for a category of mixed beverages in Germany – the country of origin – Carlsberg Croatia has started the process of annulment for the protections they say are applied to a generic term common in Europe.
“There are numerous products that contain the name “Radler” on EU markets for purposes of specifying the category of drinks, the same as in Croatia,” says Ivana Tavra from Carlsberg Croatia that launched their Pan Radler.
Croatia is a significant exporter of beer with about 10 millin Euros of surplus over the last several years. Every 10th beer drunk in Croatia comes from imports. In 2010, Croatians drank 3,308 million hektolitres of beer. And although the last two years have seen a drop in consumption of 11.7 per cent, the first five months promise a recovery, with a registered increase of 4.3 per cent, daily Jutarnji List writes.
20 Июл. 2011