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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Fruit flavoured beer is a new craze in Croatia

Fruit-flavoured beer known as “Radler” in Germany or "shandy" in the UK has become a summer hit in Croatia taking up a five to 10 per cent share in beer market sales.

A mixture of alcoholic beverage, sugar and fruit juice (most often lemon), the new drinks are taking Croatians by storm, to the delight of manufacturers and traders.

The president of the Zagreb Hospitality Guild of Croatian Chamber of Trades and Crafts (HOK) Nenad Sepak says that the sales of these beverages have gone up 20 per cent in his catering facilities. This has affected negatively the consumption of juices, but Sepak believes that once the hype is over, fruit flavoured beer sales will stabilise at around seven per cent of the total beer sales.

The spokesperson for supermarket chain Mercator-H Lea Marcijus says their shelves are filled with all possible tastes currently available on the Croatian market.

In the last three months, the share of "Radlers" in their store's beer offering has grown by more than 12 per cent without apparent affects on other beers.

Rough estimates say that the fruit flavoured beer will earn around 330 million kunas (44 million Euros) of revenues for the beer industry estimated to rake in 3.3 billion kunas (443 million Euros).

But while many are excited about the possibilities that the new beverage seems to be offering, competition is fierce. Karlovac brewery has protected the trade mark “Radler” for its fruit flavoured beer from 2001 to 2021. But since “Radler” is a common name for a category of mixed beverages in Germany – the country of origin – Carlsberg Croatia has started the process of annulment for the protections they say are applied to a generic term common in Europe.

“There are numerous products that contain the name “Radler” on EU markets for purposes of specifying the category of drinks, the same as in Croatia,” says Ivana Tavra from Carlsberg Croatia that launched their Pan Radler.

Croatia is a significant exporter of beer with about 10 millin Euros of surplus over the last several years. Every 10th beer drunk in Croatia comes from imports. In 2010, Croatians drank 3,308 million hektolitres of beer. And although the last two years have seen a drop in consumption of 11.7 per cent, the first five months promise a recovery, with a registered increase of 4.3 per cent, daily Jutarnji List writes.

20 Июл. 2011



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