The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
UK. Molson Coors announces ?7.3m Carling rebrand
Under the tagline “Refreshing and Brilliantly British”, it's part of a strategy that aims to see Carling become a ?2bn brand by 2014 — current sales are 1.3bn sales a year.
As part of the rebrand, Carling Chrome will launch in the on and off trade from late August 2011. The product is less carbonated than standard Carling and has an ABV of 4.8%.
The launch will be supported with outdoor advertising in October 2011, followed up in the New Year with TV advertising.
The rebrand will also see Carling, along with Caffrey’s and Coors Light, launch in aluminium bottles. This will be supported within a national TV campaign breaking in September.
As part of the revamp Molson Coors is developing new fonts and new glassware available from 2012.
In additional, T-bar plagues will be available from the end of 2011 and new standalone fonts will be available from June 2012.
Chris McDonough, marketing director of Molson Coors, said: “Although Carling remains the UK’s No 1 beer brand, it has been increasingly losing ground over recent years.
"Our aim is to bring it back to being a confident and proud category leader, through the new positioning for Carling and the launch of Carling Chrome.”
20 Июл. 2011