Pivnoe Delo


Top articles



Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

UK. Molson Coors announces ?7.3m Carling rebrand

Molson Coors has unveiled details of its ?7.3m rebrand of Carling that will include the launch of a premium version of the brand.

Under the tagline “Refreshing and Brilliantly British”, it's part of a strategy that aims to see Carling become a ?2bn brand by 2014 — current sales are 1.3bn sales a year.

As part of the rebrand, Carling Chrome will launch in the on and off trade from late August 2011. The product is less carbonated than standard Carling and has an ABV of 4.8%.

The launch will be supported with outdoor advertising in October 2011, followed up in the New Year with TV advertising.

The rebrand will also see Carling, along with Caffrey’s and Coors Light, launch in aluminium bottles. This will be supported within a national TV campaign breaking in September.

As part of the revamp Molson Coors is developing new fonts and new glassware available from 2012.

In additional, T-bar plagues will be available from the end of 2011 and new standalone fonts will be available from June 2012.

Chris McDonough, marketing director of Molson Coors, said: “Although Carling remains the UK’s No 1 beer brand, it has been increasingly losing ground over recent years.

"Our aim is to bring it back to being a confident and proud category leader, through the new positioning for Carling and the launch of Carling Chrome.”

20 Июл. 2011



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories