Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
US. Coast Brands Announces its Craft Beer Division
Bob Groux, Founder & CEO of Coast Brands explains, “Craft Beers, like many of our non-alcoholic brands, face challenges with distribution and chain authorizations. Beer distributors represent the vast majority of our network so it was a natural fit for us to get into the beer business. The distributors we work with have been asking us to bring them high quality crafts; now the time is right, and Crazy Mountain and Hardtail are both excellent brews.”
Located in the heart of the beautiful Vail Valley, Crazy Mountain Brewing Company was founded by Kevin Selvy and Marisa Aguilar who combined their passion for craft beer to create Vail Valley’s first production brewery. Crazy Mountain’s year round craft beer styles include its flagship Amber Ale, Lava Lake Wit, Mountain Livin’ Pale Ale, Old Soul Strong Belgian Golden Ale, Hookiebobb IPA and Cara de Luna Black Ale. Available in draft and smartly packaged in 12 oz cans, each style of hand crafted beer offers the brewmaster’s unique take on the traditional styles. “Coast Brands is the perfect partner for us,” Kevin Selvy states. “The vast distribution and retail market knowledge that Coast provides gives our brand instant leverage with the largest and most reputable beer distributors in the Nation.”
Hardtail Brewery, based in Johnston, Colorado, has already established a large presence in Colorado and is now ready to expand to other states. Hence, their Coast Brands partnership was formed. Available in draft and 12 oz bottles, Hardtail Lager is an Amber American Lager that is fermented cold and lagered for 30 day thus providing the active hardtail consumer a crisp full body drinkable beer, not too heavy, not too light, just right. “We are extremely excited for the expansion opportunities that Coast Brands brings to the table” says Jacob Unrein. “We are ready to enter additional markets”.
The initial focus for both craft beer brands will be California, Texas and Florida with the subsequent goal to distribute nationwide. Groux’s advice to his new craft beer clients is to expand strategically and slowly. “One of the issues that many breweries face is capacity. We want to ensure that our brands can handle the demand/volume in the target states before expanding further.”
Hardtail and Crazy Mountain have both been very well received by major distributors in the Coast Brands Network in all three markets and shipments into California and Texas should begin next month.
About Coast Brands Group, LLC
Coast Brands Group, LLC, located in Newport Beach, California, is the leading brand representation provider for companies looking to establish or expand sales and distribution to key markets in the United States. Its DSD Network is approaching 100 distributors that together reach over 100,000 retail accounts in the West, Southeast, Midwest and Southwest. Coast Brands is unique in that it represents brands to DSD distributors as well as retailers. Its impressive list of brands/clients include New Leaf Teas & Lemonades, HER, Kronik Energy, Celsius and OhYeah!, ACTIVATE and, most recently, craft beer brands Crazy Mountain and Hardtail.
22 Июл. 2011