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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

UK beer sales see largest drop in 14 years

Second quarter UK beer sales saw the biggest drop since 1997, according to new figures from the British Beer and Pub Association (BBPA).

The BBPA said in the second quarter of 2011, overall beer volumes for the 12 months to June 2011 fell by 7.1 per cent.

The UK Quarterly Beer Barometer showed that beer sales declined by 9.8 per cent, pub sales were down 4.5 per cent, with sales in supermarkets and shops down 15 per cent.

“Beer sales are a barometer of Britain’s economic confidence. With last year’s sales figures benefiting from the World Cup effect, which has historically boosted sales, sustaining volumes was always a challenge,” said Brigid Simmonds, BBPA chief executive.

However, the cumulative impact of tax rises of 10p per pint in pubs in Q2 severely dampened this positive impact, claims the BBPA.

“The Royal Wedding gave a welcome boost to this quarter’s beer sales, but beer tax rises are now hitting our brewers hard and undermining recovery.”

The chief executive said duty increases were fuelling inflation and stifling investment.

“Taxing beer fairly would create thousands of new jobs and substantial extra tax revenues at a time when we are all looking for private-sector led recovery,” he said.

Targeting women

This month Molson Coors rolled out a new female-targeted beer which it claimed could tap into a ?396m opportunity in the UK if it could achieve its aim of getting more women to buy into the category.

According to the brewer, women are vital to growing the shrinking beer market, which currently attributes just 17 per cent of its sales to females.

The company claims that 79 per cent of women in the UK never or rarely drink beer.

27 Июл. 2011

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