The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
UK beer sales see largest drop in 14 years
The BBPA said in the second quarter of 2011, overall beer volumes for the 12 months to June 2011 fell by 7.1 per cent.
The UK Quarterly Beer Barometer showed that beer sales declined by 9.8 per cent, pub sales were down 4.5 per cent, with sales in supermarkets and shops down 15 per cent.
“Beer sales are a barometer of Britain’s economic confidence. With last year’s sales figures benefiting from the World Cup effect, which has historically boosted sales, sustaining volumes was always a challenge,” said Brigid Simmonds, BBPA chief executive.
However, the cumulative impact of tax rises of 10p per pint in pubs in Q2 severely dampened this positive impact, claims the BBPA.
“The Royal Wedding gave a welcome boost to this quarter’s beer sales, but beer tax rises are now hitting our brewers hard and undermining recovery.”
The chief executive said duty increases were fuelling inflation and stifling investment.
“Taxing beer fairly would create thousands of new jobs and substantial extra tax revenues at a time when we are all looking for private-sector led recovery,” he said.
This month Molson Coors rolled out a new female-targeted beer which it claimed could tap into a ?396m opportunity in the UK if it could achieve its aim of getting more women to buy into the category.
According to the brewer, women are vital to growing the shrinking beer market, which currently attributes just 17 per cent of its sales to females.
The company claims that 79 per cent of women in the UK never or rarely drink beer.
27 Июл. 2011