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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

UK. Marston’s: managed pub sales boost

Marston’s has announced a 2.9% uplift in like-for-like sales in its managed pubs division for the 42 weeks to 23 July.
The company said its performance has been “encouraging” and “robust” despite the difficult trading environment. Profitability is in line with expectations.

At Marston’s Inns and Taverns, its managed house division, like-for-like food sales grew 5% over the 42 week period with like-for-like wet sales up 1.7%.

In the last 10 weeks, like-for-likes were up 2% against a strong trading period last year, which included the World Cup and good weather. Operating margin has improved compared to last year, it said.

In Marston’s Pub Company, its tenanted and leased pubs division, underlying profit trends have continued to improve. Like-for-like profits are estimated to be 0.5% ahead of last year.

It attributes this rise to the continued rollout of its franchise Retail Agreement, where licensees earn a percentage of takings and pay no rent. The agreement is now operating in around 300 pubs.

The deal sees licensees typically earn 20% of turnover to pay themselves and staff, with Marston’s buying everything else and paying the bills.

Marston’s also said that those pubs expected to stay on traditional agreements for the long-term are trading ahead of last year.

Its own brewed beer volumes are up around 2% on last year at Marston’s Beer Company with premium cask ale up 4%.

Net debt and cash flow is in line with expectations and it has completed 10 new build pub-restaurants to date. Performance of new builds continues to be ahead of its original targets.

“We are encouraged by the resilience of our business in the year to date,” said chief executive Ralph Findlay. “Our focus on offering value for money with high service standards in a quality pub environment is generating strong consumer appeal and maximising returns on our investment programmes.”

28 Июл. 2011

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