The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
The first Pilsner Urquell Original Restaurant in Asia will open in Vietnam
cans, however this year Vietnam will receive beer barrels.
The Hanoi "POUR" is the first business of the Pilsner Urquell Original Restaurant in Asia. Architect Ji?? Hanzl?k, who was at the beginning of all Pilsner Urquell Original Restaurants, also participated in the restaurant's design. The entire equipment for serving beer from tap was supplied by a Czech company called Lukr?cius. The red seal and the green neon are a clear sign for all patrons of the restaurant that they are entering a beer heaven, which made Czech Republic famous around the world. As guests enter the nicely air conditioned place, they will be greeted by a shiny tap with four spouts and nicely placed glasses with a familiar logo. Patrons will pay an equivalent of 75 Czech crowns (4.37 USD) for a half a litre of the Pilsner Urquell lager and the maximum capacity of the restaurant is over 200 places.
As it is a tradition, a toast with the Pilsner Urquell lager opened the restaurant and a symbolic gift was given to the owner - horse shoes for good luck. These should protect the restaurant from bad powers and they have a direct connection to the Pilsner Urquell brand. They belonged to a horse which used to carry Pilsner beer at the beginning of its history.
"I know the owner, Mr. Chuyen, and I know that he is a big fan of beer and of the Pilsner Urquell brand. That is why I am not surprised about the care he gives the beer and the quality it has. The beer is stored in a cooling box and temperature in the restaurant's cellar reaches ideal
5 °C. That is unheard of in these conditions and that is why I am certain that the restaurant will be a success. Also, the care with which they care for the cleanliness of glasses and the way the beer is served prove that the POUR here could compete, in terms of quality, with any place," V?clav Berka, Senior Business Brewer from Plze?sk? Prazdroj, praised the restaurant at its opening.
Czech chef V?clav Pach prepared the menu for the restaurant. The menu includes representatives of Vietnamese and international cuisines as well as typical Czech meals, such as pork with onions, fried cheese, pork Milanese, grilled pork neck, tripe soup, which people call here "sup bao tu," other munchies to go with the beer such as preserved sausage or potato salad. "This is not my first visit here and I know that Czech cuisine will find its fans here," explained executive chef of the restaurant. Steven Hegarty from SABMiller, who is responsible for development of the Pilsner Urquell brand in Vietnam, praised both the beer quality and the Czech menu.
"I got to know the beer during my stay in former Czechoslovakia and I started to miss it after my return home. After building up my own restaurant brewery, today I reach another imaginary goal. I am opening our own Pilsner Urquell Original Restaurant in Hanoi, the first in Vietnam and in entire Asia. Today is a big day for me," shared the owner Ngo Hong Chuyen.
More than 200 guests participated in the grand opening of the restaurant. The guest list included, besides representatives from the media, also representatives from the City of Hanoi and representatives from neighboring countries such as Japan and China. In accordance with a tradition, all guests brought for the grand opening bountiful floral gifts for the garden by the entrance of the restaurant.
Our compatriots who are living and working in Hanoi did not resist and came for the event. "I am extremely happy that a Czech restaurant was opened specifically here on the route from the embassy to my apartment. It will be a nice stop on my way home from work," stated one of the Slovak guests.
Ngo Hong Chuyen, Owner of the newly opened PUOR in Hanoi
Pan Chuyen is the Czech Consul in Ho Chi Minh City. He lived in former Czechoslovakia as a student and after his return to Vietnam he started to build his own companies. Besides the newly opened PUOR, he runs two breweries in Hanoi and in Ho Chi Minh City, which are run under the business name Hoavien and offer Pilsner Urquell from bottles and in barrels. He travels to Czech Republic on a regular basis and of course he also visited Plze?sk? Prazdroj. He is a father of six.
Concept Pilsner Urquell Original Restaurants
The PUOR restaurant is a franchising project developed by Plze?sk? Prazdroj which provides unique environment with inspiring and original atmosphere, which blends the best traditions from Czech beer making and Czech cuisine with demands of today's modern lifestyle.
8 Авг. 2011