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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

The first Pilsner Urquell Original Restaurant in Asia will open in Vietnam

A chain of brand restaurants Pilsner Urquell Original Restaurant (PUOR) is growing and is now reaching other continents. The first Pilsner Urquell Original Restaurant in Asia opened its doors to guests in Hanoi, in the capital city of Vietnam. Pilsner Urquell has already a lot of fans in Vietnam, and only in 2010 Plze?sk? Prazdroj exported here over 1,500 hectolitres of the lager from Plze?, that is a third more than the previous year. For many years it exported only
cans, however this year Vietnam will receive beer barrels.

The Hanoi "POUR" is the first business of the Pilsner Urquell Original Restaurant in Asia. Architect Ji?? Hanzl?k, who was at the beginning of all Pilsner Urquell Original Restaurants, also participated in the restaurant's design. The entire equipment for serving beer from tap was supplied by a Czech company called Lukr?cius. The red seal and the green neon are a clear sign for all patrons of the restaurant that they are entering a beer heaven, which made Czech Republic famous around the world. As guests enter the nicely air conditioned place, they will be greeted by a shiny tap with four spouts and nicely placed glasses with a familiar logo. Patrons will pay an equivalent of 75 Czech crowns (4.37 USD) for a half a litre of the Pilsner Urquell lager and the maximum capacity of the restaurant is over 200 places.

As it is a tradition, a toast with the Pilsner Urquell lager opened the restaurant and a symbolic gift was given to the owner - horse shoes for good luck. These should protect the restaurant from bad powers and they have a direct connection to the Pilsner Urquell brand. They belonged to a horse which used to carry Pilsner beer at the beginning of its history.

"I know the owner, Mr. Chuyen, and I know that he is a big fan of beer and of the Pilsner Urquell brand. That is why I am not surprised about the care he gives the beer and the quality it has. The beer is stored in a cooling box and temperature in the restaurant's cellar reaches ideal
5 °C. That is unheard of in these conditions and that is why I am certain that the restaurant will be a success. Also, the care with which they care for the cleanliness of glasses and the way the beer is served prove that the POUR here could compete, in terms of quality, with any place," V?clav Berka, Senior Business Brewer from Plze?sk? Prazdroj, praised the restaurant at its opening.

Czech chef V?clav Pach prepared the menu for the restaurant. The menu includes representatives of Vietnamese and international cuisines as well as typical Czech meals, such as pork with onions, fried cheese, pork Milanese, grilled pork neck, tripe soup, which people call here "sup bao tu," other munchies to go with the beer such as preserved sausage or potato salad. "This is not my first visit here and I know that Czech cuisine will find its fans here," explained executive chef of the restaurant. Steven Hegarty from SABMiller, who is responsible for development of the Pilsner Urquell brand in Vietnam, praised both the beer quality and the Czech menu.

"I got to know the beer during my stay in former Czechoslovakia and I started to miss it after my return home. After building up my own restaurant brewery, today I reach another imaginary goal. I am opening our own Pilsner Urquell Original Restaurant in Hanoi, the first in Vietnam and in entire Asia. Today is a big day for me," shared the owner Ngo Hong Chuyen.

More than 200 guests participated in the grand opening of the restaurant. The guest list included, besides representatives from the media, also representatives from the City of Hanoi and representatives from neighboring countries such as Japan and China. In accordance with a tradition, all guests brought for the grand opening bountiful floral gifts for the garden by the entrance of the restaurant.

Our compatriots who are living and working in Hanoi did not resist and came for the event. "I am extremely happy that a Czech restaurant was opened specifically here on the route from the embassy to my apartment. It will be a nice stop on my way home from work," stated one of the Slovak guests.

Ngo Hong Chuyen, Owner of the newly opened PUOR in Hanoi
Pan Chuyen is the Czech Consul in Ho Chi Minh City. He lived in former Czechoslovakia as a student and after his return to Vietnam he started to build his own companies. Besides the newly opened PUOR, he runs two breweries in Hanoi and in Ho Chi Minh City, which are run under the business name Hoavien and offer Pilsner Urquell from bottles and in barrels. He travels to Czech Republic on a regular basis and of course he also visited Plze?sk? Prazdroj. He is a father of six.

Concept Pilsner Urquell Original Restaurants
The PUOR restaurant is a franchising project developed by Plze?sk? Prazdroj which provides unique environment with inspiring and original atmosphere, which blends the best traditions from Czech beer making and Czech cuisine with demands of today's modern lifestyle.

8 Авг. 2011

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