Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Greek local breweries looking to secure competitive edge
Even though the sale of beers at supermarkets and restaurants is already burdened by a 23 percent VAT, breweries are expecting to see sales drop in the cold market as the overall cost of going out increases and more and more people opt for eating in or entertaining at home.
Market experts expect the number of beer labels to become significantly restricted to two or three brands at restaurants, though breweries are banking on rising sales at the biggest distribution channel, supermarkets, and are therefore increasing the number of labels, mostly imports, they distribute through them. The next few months are also expected to see an increase in local beers, brews from lesser-known areas and ales from small breweries.
Meanwhile, in order to keep the cost to the consumer as low as possible, breweries are following a policy by which prices will only see a slight increase, despite the fact that the cost for producers has increased exponentially in terms of their primary supply. Two large companies active in Greece have also launched competitions to entice consumers by offering prizes in the form of cash or household goods.
The changes, along with more to come later, have already had an impact on market share in Greece, with Athenian Brewery continuing to dominate the market with a 68 percent share.
Mythos comes next with 15 percent, giving the company second place, thanks mainly to a vigorous publicity campaign for Kaiser beer.
In third place is Macedonian-Thrace Brewery with almost 6 percent of the market share, a development that is mostly due to the fact that its Vergina brand has risen in popularity and can now be found on most major supermarket shelves.
Fix, a beer that has made a phenomenal comeback in the past two years, has helped boost the market share of Olympic Brewery to just above 4 percent, while the remaining market share belongs to other labels.
According to data, in the first half of 2011 beer sales at grocery stores dropped by 12 percent, while the entire sector -- including sales in the cold market -- is estimated to have shrunk by 15 percent in comparison to last year.
A heat wave in July, coupled with increased tourist traffic in the country, however, have helped put a smile back on the faces of Greek breweries, which have seen a revival in their sales.
Though the exact numbers are not expected to be published until late autumn, experts expect the beer market to do well out of the crisis as beer is much cheaper than other alcoholic beverages overall.
Breweries are also resting their hopes on this assumption, launching new products and promotional campaigns.
18 Авг. 2011