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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Plze?sk? Prazdroj has a New Marketing Director

After three years, Karel Kraus, Senior Brand Manager of Pilsner Urquell and Master brands is being promoted to a new position. He will hold a position of a Marketing Manager within the marketing team of Plze?sk? Prazdroj brewery, and will be responsible for the activities of the Velkopopovick? Kozel (for Czech and foreign markets), Radegast, Primus, and Klasik brands. Karel Kraus will also make good use of his work experience during the promotion of other traditional Czech brands from the portfolio of Plze?sk? Prazdroj, Inc.

Karel Kraus (33) joined the team of Plze?sk? Prazdroj in 2003, and over time has taken part in managing the Velkopopovick? Kozel, Birell, Radegast, Pilsner Urquell, and Master brands. Prior his engagement with the brewery, he had an internship at the Brand Management department at the worldwide headquarters of Deutsche Telekom AG in Germany. In 2001, he graduated from the Economics school of the Mining college of Technical University Ostrava. During his studies, he has worked in marketing and communication for the international student non-profit organisation AIESEC. He has recently acquired his MBA degree from the University of New York in Praha at the Swiss Institut Universitaire Kurt B?sch.

Karel Kraus was born in Pardubice. He is married. Mr. Kraus speaks English and German. His hobbies include traditional Czech beers from Plze?sk? Prazdroj breweries, good food, and travelling.

- With the total sale of nearly ten million hectoliters in the 2010 calendar year (including its licensed production abroad) and with exports to more than 50 countries all around the word, Plze?sk? Prazdroj Inc, is the foremost beer producer in the region and the biggest exporter of Czech beer.
- Plze?sk? Prazdroj, Inc. is a member of SABMiller plc. Company. Pilsner Urquell brand is the international flagship brand of the SABMiller brand portfolio.
- SABMiller plc. is one of the world's biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. SABMiller's brand group include such important brands as Pilsner Urquell, Miller Genuine Draft, Grolsch, Peroni Nastro Azzurro, and many other successful regional brands.

18 Авг. 2011

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