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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. Worthington’s new head brewer announced

Molson Coors has announced that Jim Appelbee will succeed Steve Wellington as William Worthington’s head brewer.

Appelbee, currently innovation and development manager for Molson Coors, will take charge at the recently refurbished microbrewery in Burton-on-Trent following Wellington’s retirement.

Appelbee said: “To take on Steve’s mantle is both a huge responsibility and honour. Under his stewardship, White Shield has become recognised as one of the best pints in the country and Steve, rightly regarded as one of the country’s best brewers.

“These are some huge boots to fill but working with the team here at Burton to maintain the legacy that Steve leaves behind is a prospect I’m relishing.”

In his role as innovation and development manager, Appelbee was responsible for overseeing new product development at Molson Coors.

Outgoing head brewer Wellington said: “Despite the lure of retirement, leaving behind the brewery will be a tough day. It is, however, made easier knowing that I’m leaving it in Jim’s capable hands.

“Fans of William Worthington’s beers can expect more of the same; the same great IPA and the innovative seasonals and special ales that have become a feature here at Burton.”

Worthington’s White Shield was awarded silver in the bottled beer category by the Campaign for Real Ale at the Great British Beer Festival earlier this month.

22 Авг. 2011



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