The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
US. Boulevard Brewing taps East Coast market
The Kansas City-based brewer sells most of its beer in the Central Midwest — all but 9 percent of sales come from that area. Boulevard also has a presence in the Pacific Northwest. Now, it’s trying to balance that by taking its Smokestack Series to the Northeast.
“Adding an East Coast market to our distribution portfolio is a big step for the brewery,” Boulevard founder and President John McDonald said in a release. “The craft beer movement in New England continues to gain momentum, and we are eager to see how our brands will play in that part of the country.”
The Smokestack Series is a line of small-batch artisan beers sold in 750-milliliter bottles and 12-ounce bottles in four packs. Boulevard also will offer Tank 7 Farmhouse Ale in 5-gallon kegs, giving Massachusetts bars and restaurants the opportunity to offer the Belgian Saison-style beer on tap.
Boulevard entered into a distribution and marketing agreement with the Massachusetts Beverage Alliance.
“They are the first supplier to sign on with MBA, our recently formed distributor network, and we are fully committed to their success,” Bill Burke, president of Burke Distributing Corp. of Boston, said in the release. “Working with an organization like Boulevard, known for their integrity as well as their fine beer, is a real honor for us, and we look forward to a long relationship.”
As part of its plan to expand distribution of its Smokestack Series beers, Boulevard is about to launch a $3 million expansion project at its brewery in Kansas City. Boulevard will install eight new 300-barrel fermentation tanks, which will allow the brewery to produce an additional 35,000 barrels of beer a year — a roughly 20 percent increase in capacity.
23 Авг. 2011