Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
India. Andhra policy change to give SABMiller a chance to regain number one slot
The state has decided to end the policy of placing beer orders in line with national market share of different companies, which it introduced last year. It will go back to procuring beer based on consumer preferences in the state from September 1.
Unlike other consumer products, liquor is a state subject.
Andhra Pradesh Beverage Corporation started placing purchase orders based on national demand following a government order in May 2010 that observed that the top two players held 93-95% share in the state's beer market compared to around three-fourths share in other states.
While the idea was to end the duopoly in the market and create more new room for smaller brewers, the policy mostly helped Vijay Mallya's United Breweries, maker of Kingfisher beer, extend its national leadership to Andhra Pradesh.
Analysts now expect the maker of Kingfisher, Sand Piper and London Pilsner beer to hold on to the top slot even after Andhra Pradesh goes back to old purchasing system.
"SABMiller will regain some market share with the policy reversal but I would not be surprised if UB retains leadership in the state," Abneesh Roy, associate director-research at Edelweiss Financial Services, said.
This is because United Breweries now holds double the market share of SABMiller, maker of Fosters, Haywards and Royal Challenge beer, in Andhra Pradesh. UB had almost 60% share in the first quarter ended June.
Their combined share, however, dipped only 5% as smaller brewers such as Carlsberg, Anheuser-Busch InBev, Lilasons, Artos Breweries and Som Breweries increased their market share to 12% from 7%.
This is what has prompted the state to revoke its contentious procurement policy. In a recent order, the Andhra Pradesh government said it received representations that consumer preferences at the national level need not be imposed on those in the state, and that there was only marginal success in achieving the stated objectives of ending the duopoly and encouraging competition.
SABMiller India Director-Marketing Derek Jones said restoration of the beer policy augurs well for the company. "The government order allows the Andhra Pradesh consumer to choose, a principal we support," he said.
But UB is confident of holding on to its volume share in the state, United Breweries Deputy President Shekhar Ramamurthy said. "As with any policy change nothing can happen in a year. At the same time, the increase in share of smaller players from 7% to 12% is itself a success," he said.
Smaller players' reaction to the development is mixed.
Molson Coors Cobra Beer India President Ravi Kaza said: "If the government wants multiple players it should give smaller brewers a longer shot at it." He, however, felt it would be tough for SABMiller to win back market share because consumers would have moved on.
The company plans to launch Cobra Premium and King Cobra beer in Andhra Pradesh next month. Danish brewer Carlsberg said it can compete well on any procurement policy.
Carlsberg India Managing Director Soren Lauridsen said the maker of Carlsberg, Tuborg, Palone and Elephant beer has had a 4.5% market share in Andhra Pradesh in the first half of the calendar year, up from just 1% a year earlier.
He attributed this to the introduction of Tuborg Strong beer, opening up of a brewery and setting of a sales team in the state over the past year.
24 Авг. 2011