The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. Andhra policy change to give SABMiller a chance to regain number one slot
The state has decided to end the policy of placing beer orders in line with national market share of different companies, which it introduced last year. It will go back to procuring beer based on consumer preferences in the state from September 1.
Unlike other consumer products, liquor is a state subject.
Andhra Pradesh Beverage Corporation started placing purchase orders based on national demand following a government order in May 2010 that observed that the top two players held 93-95% share in the state's beer market compared to around three-fourths share in other states.
While the idea was to end the duopoly in the market and create more new room for smaller brewers, the policy mostly helped Vijay Mallya's United Breweries, maker of Kingfisher beer, extend its national leadership to Andhra Pradesh.
Analysts now expect the maker of Kingfisher, Sand Piper and London Pilsner beer to hold on to the top slot even after Andhra Pradesh goes back to old purchasing system.
"SABMiller will regain some market share with the policy reversal but I would not be surprised if UB retains leadership in the state," Abneesh Roy, associate director-research at Edelweiss Financial Services, said.
This is because United Breweries now holds double the market share of SABMiller, maker of Fosters, Haywards and Royal Challenge beer, in Andhra Pradesh. UB had almost 60% share in the first quarter ended June.
Their combined share, however, dipped only 5% as smaller brewers such as Carlsberg, Anheuser-Busch InBev, Lilasons, Artos Breweries and Som Breweries increased their market share to 12% from 7%.
This is what has prompted the state to revoke its contentious procurement policy. In a recent order, the Andhra Pradesh government said it received representations that consumer preferences at the national level need not be imposed on those in the state, and that there was only marginal success in achieving the stated objectives of ending the duopoly and encouraging competition.
SABMiller India Director-Marketing Derek Jones said restoration of the beer policy augurs well for the company. "The government order allows the Andhra Pradesh consumer to choose, a principal we support," he said.
But UB is confident of holding on to its volume share in the state, United Breweries Deputy President Shekhar Ramamurthy said. "As with any policy change nothing can happen in a year. At the same time, the increase in share of smaller players from 7% to 12% is itself a success," he said.
Smaller players' reaction to the development is mixed.
Molson Coors Cobra Beer India President Ravi Kaza said: "If the government wants multiple players it should give smaller brewers a longer shot at it." He, however, felt it would be tough for SABMiller to win back market share because consumers would have moved on.
The company plans to launch Cobra Premium and King Cobra beer in Andhra Pradesh next month. Danish brewer Carlsberg said it can compete well on any procurement policy.
Carlsberg India Managing Director Soren Lauridsen said the maker of Carlsberg, Tuborg, Palone and Elephant beer has had a 4.5% market share in Andhra Pradesh in the first half of the calendar year, up from just 1% a year earlier.
He attributed this to the introduction of Tuborg Strong beer, opening up of a brewery and setting of a sales team in the state over the past year.
24 Авг. 2011