The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Molson Coors International Expands Leadership Team
"We are fortunate to have attracted such distinguished and seasoned executives to the company and I look forward to Torsten, Celso and Lee joining our international leadership team," said Kandy Anand, President of Molson Coors International. “At Molson Coors, we are committed to accelerating our expansion into new markets and building up our capabilities, particularly in the areas of consumer marketing, supply chain and transaction work is essential to this aim. Leveraging this team’s proven strengths will significantly enhance our impact as we move forward with our global growth plans."
Kuenzlen is a veteran marketing executive with deep strategic, marketing and operational management skills, as well as demonstrated experience in building and leading international teams. During his 17 years with Coca-Cola, Kuenzlen led commercial and marketing operations across the globe, including Europe, Latin America & Asia, and was part of a management team tasked with transforming their business across Africa. He received a master’s degree in International Business Management from Rheinland Pfalz University in Germany, and served as an officer of the German Air Force.
White joins Molson Coors with more than 25 years in consumer products. His initial assignments were in engineering first with Silgan White Cap, then with M&M/Mars and Campbell Soup Company. More recently, White had accountabilities in general supply chain management with PepsiCo where he held the position of Vice President and General Manager, Americas Concentrate Operations. This included leading all aspects of the Supply Chain throughout the Americas (Canada to Southern Cone) and the Asia Pacific region.
Reichert brings nearly 20 years of experience in corporate and commercial law with a focus on securities, mergers and acquisitions, strategic alliances and equity and debt financings. Reichert has been recognized as a leading M&A attorney for a number of years by both the Chambers USA Guide to leading Business Attorneys and in the Best Lawyers in America. Reichert also has extensive experience in the global brewing industry having served as outside counsel to Molson Coors on a range of issues for nearly a decade. He earned his J.D. magna cum laude at the University Of Illinois College Of Law and graduated cum laude from Colgate University.
In 2008, Molson Coors established Molson Coors International to manage the expansion of its brand portfolio outside of the Company’s mature markets in the US, Canada and the UK. Molson Coors International now manages the growth of its brand portfolio across 47 countries. In the past year, MCI has announced new majority-owned JVs in China and India, as well as new contract brewing agreements in Spain, Russia, and Ukraine.
24 Авг. 2011