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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Molson Coors International Expands Leadership Team

Molson Coors Brewing Company (NYSE:TAP - News) today announced that it has strengthened the leadership team supporting its growing Molson Coors International (MCI) business. Torsten Kuenzlen, formerly President Director of Coca-Cola’s Indonesia region, has joined as MCI’s new Chief Marketing Officer. Celso White, former Vice President and General Manager, Americas Concentrate Operations at PepsiCo, has joined as MCI’s new Chief Supply Chain Officer. In addition, Lee Reichert, formerly a partner with Lathrop & Gage LLP, has joined MCI as General Counsel. All of the executives will be based in Denver, Colorado.

"We are fortunate to have attracted such distinguished and seasoned executives to the company and I look forward to Torsten, Celso and Lee joining our international leadership team," said Kandy Anand, President of Molson Coors International. “At Molson Coors, we are committed to accelerating our expansion into new markets and building up our capabilities, particularly in the areas of consumer marketing, supply chain and transaction work is essential to this aim. Leveraging this team’s proven strengths will significantly enhance our impact as we move forward with our global growth plans."

Kuenzlen is a veteran marketing executive with deep strategic, marketing and operational management skills, as well as demonstrated experience in building and leading international teams. During his 17 years with Coca-Cola, Kuenzlen led commercial and marketing operations across the globe, including Europe, Latin America & Asia, and was part of a management team tasked with transforming their business across Africa. He received a master’s degree in International Business Management from Rheinland Pfalz University in Germany, and served as an officer of the German Air Force.

White joins Molson Coors with more than 25 years in consumer products. His initial assignments were in engineering first with Silgan White Cap, then with M&M/Mars and Campbell Soup Company. More recently, White had accountabilities in general supply chain management with PepsiCo where he held the position of Vice President and General Manager, Americas Concentrate Operations. This included leading all aspects of the Supply Chain throughout the Americas (Canada to Southern Cone) and the Asia Pacific region.

Reichert brings nearly 20 years of experience in corporate and commercial law with a focus on securities, mergers and acquisitions, strategic alliances and equity and debt financings. Reichert has been recognized as a leading M&A attorney for a number of years by both the Chambers USA Guide to leading Business Attorneys and in the Best Lawyers in America. Reichert also has extensive experience in the global brewing industry having served as outside counsel to Molson Coors on a range of issues for nearly a decade. He earned his J.D. magna cum laude at the University Of Illinois College Of Law and graduated cum laude from Colgate University.

In 2008, Molson Coors established Molson Coors International to manage the expansion of its brand portfolio outside of the Company’s mature markets in the US, Canada and the UK. Molson Coors International now manages the growth of its brand portfolio across 47 countries. In the past year, MCI has announced new majority-owned JVs in China and India, as well as new contract brewing agreements in Spain, Russia, and Ukraine.

24 Авг. 2011

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