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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Guinness brings bottled Black Lager to the US

Guinness Black Lager, tested recently in both Northern Ireland and Malaysia, is the company’s first foray into the craft beer market, with the fabled Irish brewer looking to develop a beer with the taste of a lager and the character of Guinness.

With the US launch of the new product nearing, Guinness’ master brewer Fergal Murray is a man with beer on his mind. He recently sat down with The Irish Emigrant at Boston’s Westin Hotel for a chat about the new bottled product.

“When served ice cold, it’s effervescent and crisp like a natural lager,” Murray says of Black Lager, which is light and crisp with a hint of malt and a slight hop finish.

“Then you get that wonderful back of the throat character that is unique to Guinness.”

The lager, which will have a dark black color and a 4.5% ABV, is packaged in 11.2 oz bottles with blue and silver accents. Murray sees it as taking Guinness down a road it has not yet traveled, with the US seen as an ideal launch pad as craft beers enjoy a renaissance here.

His enthusiasm for all things Guinness should come as no surprise, having spent some 28 years brewing “the black stuff.” Asked how he landed a job most could only dream of, he says it was not expected.

“I got a job back in the ‘80s,” he said of a time when not many Irish were finding things easy. “It was a tough time in Ireland and I was very lucky to get a job at the brewery. From there, the magic of St. James’s Gate took over.”

St. James’s Gate, of course, is the legendary Dublin site where Guinness is made. According to lore, Arthur Guinness signed a 9,000-year lease for the brewery in 1759 at ?45 per year; some call it one of the shrewdest business decisions in history.

These days, Murray sees himself as more of an ambassador for Guinness, but says he does miss the hands-on aspect of brewing. Genuinely excited about the launch, he says he cannot wait to see how people react to Guinness Black Lager.

Asked if the new beer will “travel”, he elaborated on how it won’t change as it makes its way across the globe, but might taste slightly different in Ireland, for obvious reasons.

“When you come to the home of Guinness, your expectations naturally rise,” he said of the effect surroundings can have on the palate. “Your senses are a bit more aware. It’s like drinking Burgundy while in the Burgundy region of France or having tequila in Mexico.”

Guinness Black Lager, to be enjoyed ice cold straight from the bottle, will launch across the US in September, with pricing in line with other premium import beers.

31 Авг. 2011

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