The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Heineken to invest 400 mln euros in Congo over 5yrs
* Sees strong growth potential in Congo beer market (Adds quotes, details)
Heineken (HEIN.AS) plans to invest 400 million euros ($561 mln) in its Bralima breweries in Democratic Republic of Congo over the next five years, to tap into the country's rapidly growing population, Bralima said on Wednesday.
Hans van Mameren, Bralima's managing director, said the outlook was positive despite uncertainity hanging over elections, as economic growth looked robust and any boost to infrastructure would see new markets open rapidly.
Bralima, which has been majority-owned by Heineken since 1986, has been operating in Congo since 1923 and makes the country's most popular beer, Primus.
Mameren said 250 million euros would be spent on renovating the original brewery in Kinshasa and building a new one 40 km (35 miles) away. Another 150 million euros will be used to buy equipment and improve other breweries across the country.
Congo is due to hold its second post-war election on Nov. 28 and the capital has already seen several violent protests.
Yet despite the political uncertainty and increased tensions, Mameren believes the country's economy will continue to grow, as will people's thirst for beer. "Even if they fight a war in parts of Congo, the economy keeps going," he said.
Congo's annual per capita consumption of beer is just 3 litres, as opposed to 20 litres in Nigeria and 30 litres in neighbouring Congo Brazzaville, according to Mameren.
Mameren said expansion is inevitable with population growth at around 3 percent and roughly one third of the country's 67 million people still unreachable by road.
"Everyone can see if you put a minimum of infrastructure in this country, it immediately opens up markets, it's all about access," Mameren said, pointing at vast roadless areas on a map.
When the road between Kisangani, in the centre of the country, and Beni, in the far east opened two years ago, Bralima's Kisangani brewery raised its output by more than 500 percent, he added.
Congo's vast infrastructure gap is far off being bridged but some roads are slowly being built on the back of foreign aid and a $6 billion minerals-for-infrastructure deal with China.
But transport remains the biggest challenge, with beer often travelling hundreds of kilometres by road or river to reach its destination, pushing up the price, according to Mameren.
"If you sell it around the chimney it's fine, but if you have to transport it... it's ludicrously expensive," he stated.
Although Congo's business climate remains one of the most hostile in the world and tax is as high as 40 percent, Mameren believes the nature of their product protects them from the worst excesses of corruption and government hassle.
"We're producing the cheapest luxury in this country; if there was a situation where there was no beer, the population would be very surprised to say the least," he said. ($1 = 0.712 Euros)
7 Сен. 2011