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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Heineken to invest 400 mln euros in Congo over 5yrs

* Seeks to upgrade Bralima brewery, build new one
* Sees strong growth potential in Congo beer market (Adds quotes, details)

Heineken (HEIN.AS) plans to invest 400 million euros ($561 mln) in its Bralima breweries in Democratic Republic of Congo over the next five years, to tap into the country's rapidly growing population, Bralima said on Wednesday.

Hans van Mameren, Bralima's managing director, said the outlook was positive despite uncertainity hanging over elections, as economic growth looked robust and any boost to infrastructure would see new markets open rapidly.

Bralima, which has been majority-owned by Heineken since 1986, has been operating in Congo since 1923 and makes the country's most popular beer, Primus.

Mameren said 250 million euros would be spent on renovating the original brewery in Kinshasa and building a new one 40 km (35 miles) away. Another 150 million euros will be used to buy equipment and improve other breweries across the country.

Congo is due to hold its second post-war election on Nov. 28 and the capital has already seen several violent protests.

Yet despite the political uncertainty and increased tensions, Mameren believes the country's economy will continue to grow, as will people's thirst for beer. "Even if they fight a war in parts of Congo, the economy keeps going," he said.

Congo's annual per capita consumption of beer is just 3 litres, as opposed to 20 litres in Nigeria and 30 litres in neighbouring Congo Brazzaville, according to Mameren.

Mameren said expansion is inevitable with population growth at around 3 percent and roughly one third of the country's 67 million people still unreachable by road.

"Everyone can see if you put a minimum of infrastructure in this country, it immediately opens up markets, it's all about access," Mameren said, pointing at vast roadless areas on a map.

When the road between Kisangani, in the centre of the country, and Beni, in the far east opened two years ago, Bralima's Kisangani brewery raised its output by more than 500 percent, he added.

Congo's vast infrastructure gap is far off being bridged but some roads are slowly being built on the back of foreign aid and a $6 billion minerals-for-infrastructure deal with China.

But transport remains the biggest challenge, with beer often travelling hundreds of kilometres by road or river to reach its destination, pushing up the price, according to Mameren.

"If you sell it around the chimney it's fine, but if you have to transport it... it's ludicrously expensive," he stated.

Although Congo's business climate remains one of the most hostile in the world and tax is as high as 40 percent, Mameren believes the nature of their product protects them from the worst excesses of corruption and government hassle.

"We're producing the cheapest luxury in this country; if there was a situation where there was no beer, the population would be very surprised to say the least," he said. ($1 = 0.712 Euros)

7 Сен. 2011



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