The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Australia. Foster’s believes the sales will flow
Industry scan track figures by Nielsen show that, in the first three weeks of August, Foster's sales dropped to 44.6 per cent of the packaged beer market by volume, a loss of 1.9 per cent. Arch-rival Lion Nathan increased 2.5 per cent to 43.6 per cent.
Mr Pollaers insisted that the figures did not conflict with his assurances to shareholders that Foster's had a "key win" in stabilising the long-term decline in its market share.
He indicated yesterday a loss in market share in the short-term was predictable because the brewer had refused to heavily discount its products to compete.
But he stuck to his view that such discounting would prove unsustainable and that Foster's would regain its premium position in the longer term.
"We've said before that we're not prepared to lose market share without making a deliberate decision to do so and fully understanding the consequences," Mr Pollaers said.
The Takeovers Panel has already been forced to adjudicate in the bitter $9.5 billion takeover battle after SABMiller claimed Foster's results were misleading and deceptive. It decided the claims were not worth investigating.
SABMiller has refused to budge from its offer of $4.77 a share. Foster's share price closed yesterday down 3c at $4.88
15 Сен. 2011