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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

UK: Alcohol consumption in 2010 far lower than 2004 peak – new industry stats bible

UK alcohol consumption in 2010 remains far lower than it was six years ago, with consumption continuing to flat-line – this and a wealth of other key statistics are contained in the latest annual edition of the British Beer & Pub Association’s Statistical Handbook 2011. While there was a small 0.6% rise in UK consumption per head in 2010, drinking levels are still 11% lower than they were in 2004 when a marked decline in UK consumption began. The data also shows that the UK ranks below the European average in terms of consumption.

These figures, based on Treasury tax returns, raise serious questions about the debate on rising alcohol consumption, says the BBPA, with Chief Executive Brigid Simmonds calling for a debate firmly based on the facts when it comes to UK alcohol consumption.

Other startling findings in the new statistics are certain to raise concerns about the UK’s approach to the industry. Britons continue to pay punitive taxes on alcohol in comparison with its neighbours, and this ‘tax gap’ is growing – British alcohol taxes are now the second highest in the EU on beer and wine, and fourth highest on spirits. Currently tax policy is a threat to jobs among the million people employed in industry, says the BBPA.

The gap between British alcohol taxes and all its major neighbours grew in 2011. UK taxes are now eight times higher than France, and 11 times higher than Germany. UK taxes now outstrip those of traditional high-tax regimes in Scandinavia, with the sole exception of Finland.

 

Other key facts about Britain’s drinking to emerge in the new report:

• The average price of a British pub pint has broken the three pound barrier – partly due to huge tax increases.

• The North East is the cheapest region for a beer, whereas London is almost 50 per cent more expensive. The cheapest region for a glass of wine in a pub is the Midlands, whereas Wales is cheapest for spirits.

• New tables on beer and pub jobs now cover every region in Britain

• Off-trade (supermarket and shop) sales of beer now account for almost 50 per cent of total sales.

 

Brigid Simmonds comments: “When it comes to alcohol, we need a debate based on the hard facts. Alcohol consumption per head is 11 per cent lower than in was in 2004. Tax rates have soared to unprecedented levels at a time when household budgets are stretched. Huge, 35 per cent rises in beer taxes in the past three years have been deeply damaging to British brewers, who operate one of our most innovative and successful manufacturing industries.

“The number of those drinking above health guidelines has been falling for a number of years [ONS General Lifestyle Survey] and industry is rightly investing in responsible drinking campaigns – yet some still demand ever increasing restrictions and taxes. It’s time the debate caught up with the hard facts.”

15 Сен. 2011

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