Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Ball Packaging targets new markets with Serbian canning line
The company, headquartered in Germany, said its new line would increase production at the site in the Zemun district of Belgrade from 750m to over 1.5bn aluminium cans a year, and create 50 new jobs.
Factory director David Banjai said: “New investment, aside from confirming the strength and efficiency of our business, leads to growth and expansion into new markets.”
Favourable trade arrangements
Cans produced at the site were principally exported to 12 European countries (85 per cent to neighbouring countries according to Ball) at the current time, Banjaj said.
“Now the aim is to further expand our business into new markets and also to take advantage of favourable trade arrangements with Serbia’s neighbouring countries,” he added.
John Hayes, president and ceo of Ball Corporation said: “The factory in Serbia has so far justified our investment. We hope we will continue to do business here successfully into the future.”
Gerrit Heske, president of Ball Packaging Europe added that he hoped the company’s investment in Serbia would encourage other concerns to invest in the country.
“The plant in Zemun has previously achieved excellent results and features on the list of the most successful Ball factories in Europe,” Heske said.
Large greenfield development
Serbian president Boris Tadic opened the new line last Friday, and Ball said the investment was a significant contribution to Serbian foreign trade and development.
Established in 2004, Ball Packaging's Belgrade site has been described as the largest greenfield development in southeastern Europe by the Organisation for Economic Co-operation and Development (OECD).
According to the Serbia Investment and Export Promotion Agency, Ball originally built its Serbian facility to “keep pace” with forecast double-digit growth in demand for cans from nations such as Hungary, Bulgaria, Romania, Slovenia and Croatia.
A Ball Corporation subsidiary, Ball Packaging Europe employs 2,800 staff across 12 sites in Serbia, Germany, France, Great Britain, Holland and Poland.
20 Сен. 2011