The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Ball Packaging targets new markets with Serbian canning line
The company, headquartered in Germany, said its new line would increase production at the site in the Zemun district of Belgrade from 750m to over 1.5bn aluminium cans a year, and create 50 new jobs.
Factory director David Banjai said: “New investment, aside from confirming the strength and efficiency of our business, leads to growth and expansion into new markets.”
Favourable trade arrangements
Cans produced at the site were principally exported to 12 European countries (85 per cent to neighbouring countries according to Ball) at the current time, Banjaj said.
“Now the aim is to further expand our business into new markets and also to take advantage of favourable trade arrangements with Serbia’s neighbouring countries,” he added.
John Hayes, president and ceo of Ball Corporation said: “The factory in Serbia has so far justified our investment. We hope we will continue to do business here successfully into the future.”
Gerrit Heske, president of Ball Packaging Europe added that he hoped the company’s investment in Serbia would encourage other concerns to invest in the country.
“The plant in Zemun has previously achieved excellent results and features on the list of the most successful Ball factories in Europe,” Heske said.
Large greenfield development
Serbian president Boris Tadic opened the new line last Friday, and Ball said the investment was a significant contribution to Serbian foreign trade and development.
Established in 2004, Ball Packaging's Belgrade site has been described as the largest greenfield development in southeastern Europe by the Organisation for Economic Co-operation and Development (OECD).
According to the Serbia Investment and Export Promotion Agency, Ball originally built its Serbian facility to “keep pace” with forecast double-digit growth in demand for cans from nations such as Hungary, Bulgaria, Romania, Slovenia and Croatia.
A Ball Corporation subsidiary, Ball Packaging Europe employs 2,800 staff across 12 sites in Serbia, Germany, France, Great Britain, Holland and Poland.
20 Сен. 2011