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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Ball Packaging targets new markets with Serbian canning line

Ball Packaging Europe has opened a new €35m production line at its Serbian plant in Belgrade, as it seeks to penetrate into “new markets”.

The company, headquartered in Germany, said its new line would increase production at the site in the Zemun district of Belgrade from 750m to over 1.5bn aluminium cans a year, and create 50 new jobs.

Factory director David Banjai said: “New investment, aside from confirming the strength and efficiency of our business, leads to growth and expansion into new markets.”

Favourable trade arrangements

Cans produced at the site were principally exported to 12 European countries (85 per cent to neighbouring countries according to Ball) at the current time, Banjaj said.

“Now the aim is to further expand our business into new markets and also to take advantage of favourable trade arrangements with Serbia’s neighbouring countries,” he added.

John Hayes, president and ceo of Ball Corporation said: “The factory in Serbia has so far justified our investment. We hope we will continue to do business here successfully into the future.”

Gerrit Heske, president of Ball Packaging Europe added that he hoped the company’s investment in Serbia would encourage other concerns to invest in the country.

“The plant in Zemun has previously achieved excellent results and features on the list of the most successful Ball factories in Europe,” Heske said.

Large greenfield development

Serbian president Boris Tadic opened the new line last Friday, and Ball said the investment was a significant contribution to Serbian foreign trade and development.

Established in 2004, Ball Packaging's Belgrade site has been described as the largest greenfield development in southeastern Europe by the Organisation for Economic Co-operation and Development (OECD).

According to the Serbia Investment and Export Promotion Agency, Ball originally built its Serbian facility to “keep pace” with forecast double-digit growth in demand for cans from nations such as Hungary, Bulgaria, Romania, Slovenia and Croatia.

A Ball Corporation subsidiary, Ball Packaging Europe employs 2,800 staff across 12 sites in Serbia, Germany, France, Great Britain, Holland and Poland.

20 Сен. 2011

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